Senior Product Marketing Manager, Veriff

• Around 3-5 years of experience in B2B Product Marketing role
• Experience launching global products in a rapidly growing, product-focused company
• A data-driven approach to understanding trends, landscapes, and product opportunities
• Experience defining segments and profiles to support effective targeting
• Expertise in crafting compelling value propositions that translate complex solutions into resonant narratives for customers
• Comfort in rapidly changing environments and delivering high-quality work at the necessary speed for successful business growth
• Exceptional communication, presentation, and writing skills in English
• Organizational independence, with a self-starter mentality, thriving in a fast-moving company where priorities shift and new processes may need to be created from scratch
• A strong delivery mindset, coupled with a passion for quality and attention to detail

Desirable

• Veriff is seeking a highly motivated and experienced Senior Product Marketing Manager to join our team
• As a key member of our Product Marketing team, you'll have the opportunity to shape the future of identity solutions
• You'll collaborate with a world-class team dedicated to bringing our mission to life
• As a Senior Product Marketing Manager, you will work cross-functionally with the Product, Sales, Marketing, and Engineering teams
• Your role will be crucial in connecting the dots between product features, technology, and their business value
• Developing strategic product positioning, value proposition and messaging informed by market insights, and product understanding
• Leading product launches and evaluating promotional plans to ensure that the key messages are effectively conveyed to customers, measuring outcomes and adjusting plans to meet the goal
• Working with product, sales, marketing and other cross-functional teams to scope the market opportunities in existing and new markets
• Develop product positioning, and define the go-to-market plan, ensuring alignment with company’s overall go-market-strategy
• Defining the best approach to launch new features and products, creating a tested model for channels, positioning, and effort
• Defining and measuring the appropriate success metrics in collaboration with the product team
• Creating and adapting sales/partner enablement materials and messaging to support the promotion of our products and solutions
• Providing training and product enablement to customer facing teams on product messaging and positioning
• Working with the product, business, and finance teams to define and validate the pricing models that align with the product value proposition
• Partnering with the marketing team to define and scale marketing strategies and tactics across channels to achieve objectives
• Leveraging data and research to inform decision-making
• Cultivating an open and inclusive team culture, fostering learning, growth, and execution excellence