Design Lead, Electronic Arts

American Football

$111.5-171.7k

Salary is dependent on location. Certain roles may also be eligible for bonus and equity.

Senior and Expert level

Los Angeles

San Francisco Bay Area

Vancouver

Remote from Canada, US

More information about location

Video game company

Job no longer available

Video game company

1001+ employees

B2CGamingEntertainmenteSportsMobileVirtual Reality

Job no longer available

$111.5-171.7k

Salary is dependent on location. Certain roles may also be eligible for bonus and equity.

Senior and Expert level

Los Angeles

San Francisco Bay Area

Vancouver

Remote from Canada, US

More information about location

1001+ employees

B2CGamingEntertainmenteSportsMobileVirtual Reality

Company mission

To inspire the world to play, by creating games and experiences for the global player community that are a reflection of our diverse world.

Job

Company

Role

Who you are

6+ years of experience at a design agency, sports brand, gaming company, or entertainment brand
Experience with integrated brand design systems, including brand imagery, logos, typography, color, graphic elements, composition, and motion design principles
Experience as a hands-on creator, with world class design, typography, and layout skills
Experience designing for global brands
Experience providing clear direction to external vendors and internal design teams to sell through concepts and implementation of creative, both visually and verbally to individuals at all levels of the company
Experience with image creation, photoshoots, retouching, and on-set art direction
Experience turning insights of contemporary culture into fresh ideas
You love football: the game, the culture, the athletes, and the stories that surround the sport
You excel in a collaborative environment where multiple creative teams work together
Be creative and bring a fresh perspective while working within the brand and project parameters
Degree in Graphic Design or equivalent work experience

What the job involves

As the Design Lead for American Football (Madden NFL and College Football) you will report to a Group Creative Director and partner with multiple teams, including Studio, Brand, Strategy, and Communications
Lead the strategic and hands-on development of integrated brand design systems and 360 channel executions to support our Madden NFL and College Football franchise marketing campaigns which span across the entire product life cycle
Oversee and help implement channel content across owned and paid channels, including video, web, retail, social, digital media, live services, and events
Partner with game team art and design directors to create work that unifies the marketing strategy and game vision across the brand eco-system
Present work and build understanding around design direction and execution with internal and external partners
Create rules and guidance for each title's brand style guide, brief partner teams on these rules, and ensure consistency and quality benchmarks are met in execution
Interpret creative feedback and data into iterative design, as part of a multi-revision process
Align the campaign narrative into every player touchpoint

Our take

EA is a leading global game company, responsible for developing and publishing some of the biggest games of the last 20 years. Its publishing successes include giants like The Sims, Battlefield, and Mass Effect, while EA's titles, such as Fifa, Madden, and NBA Live, have also seen market-leading success.

A series of acquisitions in 2021 marked EA's push into mobile gaming, which has become the driving force behind the rapid growth of the global video gaming market, and has remained a clear focus for the company, despite the cancellation of its popular Apex Legends Mobile game. The company also expressed interest in NFTs and "play-to-earn" games, going so far as to label them "the future of the industry", but has since taken steps to distance itself from the idea, as it proved unpopular with gamers.

This combined model of publishing and development has allowed EA to put its name to a huge range of products, making the brand iconic in the gaming world. It has formed major partnerships with the likes of Disney, giving it full control of creating in-demand games, such as within the Star Wars franchise. In the upcoming years, the company plans to focus on games-as-a-service, as it embraces the evolution of the gaming world.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

6% employee growth in 12 months

Glassdoor (3.62)

Company

Funding (2 rounds)

Dec 1982

$2m

SERIES A

May 1982

$0.2m

SEED

Total funding: $2.2m

Company HQ

Redwood Shores, Redwood City, CA

Leadership

Andrew Wilson

(CEO, not founder)

Joined EA as Vice President and Executive Producer in 2000, and held various senior roles before being promoted to CEO.

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