Director of Revenue Programs, Webflow
$171-238.5k
Salary is dependent on location. This role is also eligible to participate in Webflow's company-wide bonus program + RSUs
More information about location
Webflow is the way to design, build, and launch powerful websites visually — without coding
Posted today
Webflow is the way to design, build, and launch powerful websites visually — without coding
501-1000 employees
Posted today
$171-238.5k
Salary is dependent on location. This role is also eligible to participate in Webflow's company-wide bonus program + RSUs
More information about location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- BA/BS degree or equivalent experience
- 10+ years of experience in business development, sales, product marketing, or revenue operations
- Proven experience building and running pipeline generation programs in a B2B GTM environment
- Strong understanding of sales motions, segmentation, and integrated GTM execution
- Experience creating sales plays that are practical, focused, and easy to execute
- Exceptional cross-functional leadership skills with the ability to influence without authority
- Comfort operating in ambiguity and building new capabilities from the ground up
- Data-driven mindset with a bias toward action and iteration
- Strong people leadership and coaching skills
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We’re looking for a Director, Revenue Programs who will play a pivotal role in shaping how our go-to-market organization drives predictable, scalable pipeline
- This role is a newly created, high-impact role responsible for designing and scaling integrated revenue programs that drive pipeline generation across the business
- This leader will own the strategy, execution, and evolution of sales plays—repeatable, easy-to-run motions that any pipeline-producing role can pick up and execute with confidence
- This is a rare opportunity to create and scale a new function at the intersection of GTM strategy and execution
- You’ll have the mandate to innovate, the visibility to influence the business, and the responsibility to turn strategy into pipeline
- The core metric for this team is pipeline generation
- You will lead the development of an always-on, pipe generation program(s) that align to business priorities, market dynamics, and competitive opportunities
- This role partners deeply with AE, xDR, CSM, and Partner leadership to create thematic programs with embedded sales plays that feel cohesive, targeted, and actionable
- This is an opportunity to build something new, starting with one direct report and scaling the function as the company grows, while shaping how the go-to-market organization consistently creates pipeline
- Reporting to the Sr. Director, GTM Programs & Strategy
- Own Pipeline Generation Programs
- Target lists
- A prescriptive and tight bill of material used for each play for scale and consistency
- Simple guidance so any pipeline-producing role can execute effectively
- Own the end-to-end strategy and execution of revenue programs with pipeline generation as the primary success metric
- Design with Product Marketing and deliver integrated sales plays defined as clear motions with:
- Build a Portfolio of Sales Plays
- Always-on pipe generation programs that consistently fuel pipeline
- Quarterly pipeline programs aligned to GTM priorities and revenue targets
- Reactive, in-quarter plays that quickly capitalize on market shifts, competitive moments, or emerging opportunities
- Develop and manage:
- Balance focus and flexibility—creating structure while leaving room to respond quickly
- Lead Cross-Functional Execution
- Identify pipeline opportunities
- Create thematic programs that resonate across segments and motions
- Ensure sales plays are embedded naturally into how teams sell
- Partner closely with AE, xDR, CSM, and Partner leadership to:
- Collaborate with Marketing, Product Marketing, Enablement, RevOps, and Analytics to ensure programs are aligned, measurable, and scalable
- Build and Scale the Function
- Hire, coach, and develop a high-performing Revenue Programs team as the business scales
- Establish clear operating rhythms, prioritization frameworks, and success metrics
- Continuously test, learn, and iterate to improve program effectiveness
- Influence Without Authority
- Build trust across GTM and cross-functional partners through strong relationships, clarity, and follow-through
- Influence strategy and execution through data, insights, and compelling storytelling
- Act as a connective tissue between strategy and execution
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
Application process
- Application deadline: applications accepted on an ongoing basis until position is closed and filled
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- 401K and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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