Product Marketing Manager, O'Reilly Media
Marketing Enterprise
$93-135k
Tech skills learning platform
Be an early applicant
Tech skills learning platform
1001+ employees
Be an early applicant
$93-135k
1001+ employees
Company mission
To change the world by sharing the knowledge of innovators.
Role
Who you are
- Bachelor’s degree in Product, Product Management or related field
- In lieu of degree, equivalent education and/or experience may be considered
- 3+ years of product marketing experience
- Deep understanding software go-to-market strategies for B2C
- Analytical mindset with the ability to translate data insights into actionable marketing strategies
- Experience working directly with product management
- Excellent communication and presentation skills
- Strategic thinking and ability to develop comprehensive marketing plans
- Proven ability to lead cross-functional collaboration
- Project management skills to execute marketing campaigns on time and within budget
- Proficiency in digital marketing tools and techniques
- Highly self-motivated, with the ability to manage multiple projects simultaneously in a fast-paced environment
What the job involves
- As a Product Marketing Manager at O’Reilly, you will play a key role in shaping how our learning solutions connect with users
- You’ll design and execute go-to-market strategies, collaborate with cross-functional teams, and help define how our products stand out in a competitive market.
- Your work will directly contribute to increasing customer adoption, engagement, and business growth
- Create cross-functional go-to-market plans to increase brand awareness and drive customer acquisition
- Oversee the development, execution, and monitoring of marketing campaigns across various channels like digital marketing, social media, and email marketing - including, but not limited to youtube to attract, engage and retain customers
- Develop and own the content marketing strategy and execution in partnership with product and editorial
- Collaborate with marketing, content, and design teams to develop marketing materials such as marketing content, promotional videos, and other supporting materials
- Conduct in-depth market research to identify B2C customer needs, competitive landscape, and market trends to inform product development and marketing strategies
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make
- Create, implement, and optimize product positioning and messaging that resonate with our target audiences
- Partner with product, marketing, and sales teams to optimize the top-of-funnel customer journey
- Operate as a strategic partner to product management and execute on strategic initiatives that align product development, B2C market opportunities, and customer needs
- Champion a culture of data-driven marketing, leveraging A/B testing, cohort analyses, and funnel metrics to validate (or disprove) hypotheses quickly
- Establish voice-of-customer programs that inform product strategy and roadmap priorities
- The Product Marketing team at O’Reilly plays a vital role in connecting people with the learning resources they need to grow and succeed
Our take
As the technology landscape evolves at a rate we haven’t seen before, technological training and understanding needs to keep up. O'Reilly is a leading provider of technology and business training, offering a wealth of resources to empower companies and individuals alike.
Founded in 1978, O'Reilly shares insights and skills through books, articles, conferences, and its online learning platform. The company aims to help teams across sectors succeed, by providing digital courses tailored to real-world needs. With a focus on practical skills and hands-on learning, O'Reilly equips teams with the tools and technologies essential for driving business outcomes.
Since founding, the company has had various successes. This includes a recent partnership with NEQSOL holding, a global conglomerate, to enhance the technological skills of its workforce. This collaboration is one of many instances that highlight O'Reilly's impact in fostering continuous skill development and supporting organisations in their digital transformation.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Comprehensive medical, with free vision and dental
- 401(k) with a nice match and a Roth IRA option
- Performance-based rewards program
- Generous vacation and flexible sick time
- Work anywhere internationally for a month
- Role-based stock options
- Flexible remote work environment
- O’Reilly learning platform subscription
Company HQ
Sebastopol, CA
Leadership
Tim O'Reilly
(Chariman & CEO)Board Member for Code for America who previously Co-founded Travelers Tales. Was also a Board Member at Safari Books Online and Maker Media.
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