Senior Marketing Specialist, Pantheon

• 3+ years of B2B marketing experience with a focus on demand generation, field marketing, or campaign management
• Proven track record of executing integrated marketing programs and campaigns that drive measurable pipeline and revenue results
• Experience managing webinars, virtual events, and in-person events from planning through execution
• Strong project management skills with ability to juggle multiple projects and deadlines simultaneously
• Experience with marketing technology, reporting systems, and CRM systems (preferably Salesforce)
• Excellent written and verbal communication skills with ability to create compelling marketing content
• Data-driven mindset with experience analyzing program performance and presenting insights to stakeholders
• Self-motivated with strong attention to detail and ability to work independently in a fast-paced environment
• Bachelor's degree in Marketing, Business, Communications, or equivalent working experience

Desirable

• We are seeking two high-impact Sr.Marketing Specialists to accelerate growth in the North American market
• These roles are industry-specific: one dedicated to Higher Education and the other to Government
• Reporting to the Director of Marketing - SLED, these are hands-on roles where you'll own the execution of integrated marketing campaigns and programs that drive net new customer pipeline and bookings
• The ideal candidate will have a passion for B2B marketing, strong project management skills, and the ability to collaborate effectively with marketing, sales teams, and partners to achieve revenue goals
• Drive net new customer pipeline and bookings through strategic campaign execution and program management
• Execute and manage planned programs and initiatives including:
• Plan, promote, and execute webinars from concept through post-event follow-up
• Coordinate and manage in-person events including conferences, trade shows, and other field marketing initiatives
• Collaborate with digital team members or agencies to execute digital campaigns across multiple channels
• Influence content strategy for the EDU and Govt verticals, and take a multi-channel approach to promotion of new content assets
• Create some content assets, such as webinar decks, verticalized versions of content assets, etc
• Manage one-time and ongoing email campaigns
• Implement account-based marketing (ABM) strategies for targeted accounts within assigned verticals
• Work with vertical specific media groups and associations to market to their member groups
• Source and secure opportunities for earned media within the Education and Government verticals
• Work closely with Account Executives (AEs), and channel partners on in-territory initiatives to maximize impact and drive pipeline
• Report on program and campaign performance, providing detailed analysis of overall funnel metrics
• Make data-driven recommendations on go-to-market (GTM) strategies for the Education and Government verticals based on campaign insights and market trends
• Manage program level budgets and ensure optimal allocation of resources across programs
• Coordinate with cross-functional teams including product marketing, content, and sales enablement to ensure aligned messaging and execution
• Serve as company representative at trade shows, conducting product demonstrations, engaging prospects, and capturing qualified leads for sales follow-up
• Manage program/project level budgets