Senior Community and Advocacy Manager, Demandbase
$132-198k
Offers Equity • Offers Bonus
Go-To-Market engagement & marketing software
Open for applications
Go-To-Market engagement & marketing software
501-1000 employees
Open for applications
$132-198k
Offers Equity • Offers Bonus
501-1000 employees
Company mission
To transform how B2B companies go to market.
Role
Who you are
- 10+ years of experience building and managing customer advocacy and/or community marketing programs in a B2B SaaS environment
- Proven ability to influence and align large, cross-functional teams without direct authority
- Exceptional written, verbal, and presentation skills
- A creative, customer-first mindset with a passion for building meaningful engagement and memorable experiences
- Strong track record of launching new programs, testing novel approaches, and driving measurable impact
- Strong experience in generating and managing 3rd party review sites
- Tech savvy and have past experience utilizing CRM and customer communication tools across email and in-app platforms. Familiarity with Salesforce, Marketo, Churnzero, and Pendo is a plus
- Having proficiency in customer marketing advocacy software such as Deeto, Slap5, User Evidence, and Gainsight will be a plus
What the job involves
- Demandbase is seeking a Customer Advocacy & Community Marketing Senior Manager to lead and scale programs that turn customers into passionate advocates and build a thriving, engaged community around our brand
- In this role, you’ll own global customer advocacy and community initiatives—from customer stories and executive programs to online communities and influencer engagement
- You’ll partner cross-functionally with Marketing, Sales, Customer Success, Product, and Social to create authentic, high-impact customer experiences that support brand, pipeline, and retention goals
- Own and scale customer advocacy programs by independently recruiting, engaging, and activating advocates to meet ongoing sales, marketing, analyst, and event reference needs
- Deliver high-quality customer stories and proof points that represent Demandbase externally across campaigns, website content, sales enablement, owned events, industry tradeshows, and analyst research
- Lead executive-level customer engagement through Customer Advisory Boards and customer recognition programs, serving as a trusted partner to senior customer stakeholders and internal executives
- Drive third-party review strategy and execution across platforms such as G2 and Gartner to amplify the voice of the customer and strengthen Demandbase’s competitive positioning
- Design and execute customer lifecycle gifting programs tied to onboarding, renewal, and advocacy moments that reinforce customer value and support retention outcomes
- Grow and activate Demandbase’s customer community by partnering cross-functionally to increase membership, engagement, and peer-to-peer connection at scale
Our take
B2B buyers face challenges that aren't met by most off-the-shelf marketing and sales software. Focused on customer sales (or converted from customer sales software), it usually fails to take into account the long sales cycles, unique advertising requirements, and account management needs of business sales. Since 2006, Demandbase has been here to change that with its account-based marketing platform designed specifically for B2B sales.
Competition in the digital sales space has heated up and Demandbase isn't the only B2B marketing firm in the sector, with other companies such as 6sense and Terminus offering marketing solutions. However Demandbase stands out by being the only demand-side platform built specifically for B2B advertising. This gives it a much more accurate identification of purchasing accounts and more precise targeting of advertising spend compared to its competitors.
Demandbase boasts a large and growing customer base including major clients such as Siemens, VISA and General Electric. On the back of several new updates and launches, as well as record bookings and strong revenue growth, the company has secured significant funds that will be used to support its next wave of platform innovation. The company was also recognised by Research In Action as a Market Leader for 2024 on its Vendor Selection Matrix™ for Revenue Marketing Automation Solutions.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2017
$65m
SERIES H
Jul 2015
$30m
LATE VC
Total funding: $158m
Company benefits
- Health and Wellness Plans
- Stock Options
- Flexible Time Off & Holidays
- Family Friendly Benefits
- Remote Friendly
- Inclusive and Open Company Culture
- Professional Development
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Chris Golec
(Founder & Board Director)Founded Demandbase and was CEO until 2019. Is currently CEO of Channel99. Was previously Global Marketing Manager for General Electric and a Product Development Engineer with DuPont.
Gabe Rogol
(CEO)Was Senior VP of Sales and CRO at Dealbase before stepping up to CEO. Previously was VP Sales & Marketing with IDG.
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