Manager of Partnerships, Thrive Market
$80-85k
+ Equity in the form of stock options
Membership-based organic food retailer
Be an early applicant
Membership-based organic food retailer
501-1000 employees
Be an early applicant
$80-85k
+ Equity in the form of stock options
501-1000 employees
Company mission
To make healthy living easy and affordable for everyone.
Role
Who you are
- This person should have a proven track record of driving efficient customer acquisition through influencer campaigns, strong instincts for what converts, and experience working closely with Paid Acquisition teams to optimize UGC, whitelisted, and darkposted content
- Strong interpersonal skills are required, as this person will partner closely with hundreds of partners and work together with internal departments including content, brand, acquisition, merchandising, product and analytics
- This person is motivated by data, is analytical, and will be seen as a strategic leader who can negotiate and execute campaigns hitting weekly and monthly budget goals
- 3+ years experience in Influencer Marketing, focus on Instagram is mandatory and Paid experience is preferred
- Performance driven: KPIs motivate you, but you don’t risk brand integrity to hit goals
- Proven success managing creator campaigns that deliver on performance goals — with experience in UGC, whitelisting, and darkposting for paid social
- Deep knowledge of Instagram influencer ecosystem, with a strong POV on what content performs on both Paid and Organic Influencer
- Comfortable moving at a start-up pace (FAST!), and confident, outgoing and persistent with follow-ups
- Exceptional communication skills: you are able to flex communication styles between team members, executives, agents, and high powered influencers
- Organized: you can usually see the end of your inbox and have a prioritized to-do list everyday
- Process-oriented: you stay on task and can easily keep others on task
- Passion for health and wellness: you’re excited to grow our Thrive Market community because we are making a positive change for our members and the environment
What the job involves
- We’re looking for a Manager of Partnerships to lead Thrive Market’s Instagram influencer program — managing both organic partnerships and paid usage to drive high-quality new members efficiently
- This person will own strategy and execution across Instagram, partnering with creators to produce content that performs on their own channels and in paid campaigns across Meta
- The role will report into our Director, Partnerships
- Ownership and management of an existing pipeline of Instagram partnerships, negotiating and scheduling content-rich campaigns to hit daily, weekly and monthly KPIs
- Actively recruit new partners leveraging existing relationships to partner with across Instagram, scaling budget
- Optimize partner performance by developing new creative assets, landing page and funnel testing, and other operational levers to achieve success on all campaigns
- Analyze and deliver insights to action on campaign performance based on data and goal KPIs
- Collaborate with Acquisition to book and scale top-performing influencer content across Meta (via darkposting, whitelisting, etc)
- Ensure influencer usage rights, disclosures, and legal terms are consistently tracked and managed
Our take
Organic and non-GMO foods have been at the forefront of millions of consumers' minds and while the will is there, the way has often been blocked by inflated prices. Thrive Market wants to become the world's first climate positive grocery sore.
Thrive is disrupting that chain with a subscription based online grocery store that has a curated range of organic and non-GMO groceries, beauty and cleaning supplies. Members pay a fee and are rewarded with an extra 25-50% off regular retail prices, paying wholesale instead. Banking on the mainstream adoption of organic foods and with the long term effects of GMOs under heavy scrutiny, Thrive Market is enabling people to make healthy lifestyle choices without breaking the bank at traditionally more expensive shops like Whole Foods.
As well as considering an IPO, Thrive Market has also recently partnered with rePurpose Global to fight plastic pollution as well as with Beyond Meat, a particularly smart move because the vegan and meat reduction market shows no signs of slowing; as more people want to put their dollars towards products that are cleaner, safer and support the health of the planet.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Oct 2019
$20m
CONVERTIBLE
Jul 2018
$42.4m
SERIES B
Total funding: $241.4m
Company benefits
- Comprehensive medical, dental & vision insurance
- Adoption & fertility assistance
- Flexible paid time off
- Competitive salary & equity
- Free Thrive Market membership & 20% discount
- Remote-first culture
- Dog-friendly office
Company HQ
Playa Vista, Los Angeles, CA
Leadership
Nick Green
(CEO & co-founder)Founded Ivy Insiders (an education services company) whilst at Harvard, before joining Revolution Prep as EVP Sales & Operations and CPO in 2010. Founded Thrive Market in 2013.
Gunnar Lovelace
(Board Member & co-founder)Experienced founder, set up Ego X Studios, Cognition and Love Heals Jewelry, a bohemian lifestyle company. Founder and co-CEO of Good Money, but remains on the board of Thrive Market.
Kate Mulling
(Co-founder)Experienced Editor and writer, served as Founding West Coast Editor of Refinery29, currently serves as a Strategic Advisor and Creative Consultant to businesses.
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