Senior Field Marketing Specialist, Motive
$62-98k
Salary is dependent on location
More information about location
Fleet management platform for trucks
Be an early applicant
Fleet management platform for trucks
1001+ employees
Be an early applicant
$62-98k
Salary is dependent on location
More information about location
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- 2-3+ years of field marketing, demand gen, or B2B event experience, preferably in SaaS or a fast-growing tech environment
- Proven success running field programs that support pipeline growth and sales enablement
- Experience with tools like Salesforce, Marketo, Tableau, Asana, and 6sense
- Strong project management and organizational skills — able to manage multiple events and deadlines at once
- Creative problem-solver with a bias for action and results
- Clear and concise communicator, comfortable drafting briefs and stakeholder updates
- Must be willing to travel 25 - 30% of the time to support in-market activations
What the job involves
- Motive is looking for a Senior Field Marketing Specialist to help drive pipeline and revenue through high-impact regional programs. We're looking for a creative, highly organized marketer who combines strategic thinking with exceptional execution skills – someone who thrives in a fast-paced, collaborative environment and excels at managing multiple projects while delivering high-quality results under tight deadlines
- In this role, you'll work closely with Demand Gen, Sales, and Product Marketing to plan and execute targeted events and activations that engage prospects, educate customers, and elevate Motive’s presence in key markets
- Onsite Event Assistance: Support on-site execution of events and workshops in partnership with the Field Marketing Manager, helping oversee logistics and ensure a smooth, high-quality experience for attendees and internal stakeholders
- Program Support: Assist with the planning and execution of regional field marketing programs—including pre-event logistics, on-site coordination, and post-event follow-up—to ensure smooth delivery and alignment with strategic goals
- Collaboration: Collaborate cross-functionally with Sales, Product Marketing, Marketing Ops, and external vendors to execute regional campaigns effectively
- Communication: Develop clear and concise program briefs and communications for both internal teams and external stakeholders
- Process Improvement: Contribute to process improvements, documentation, and repeatable workflows that support scaling our event engine
- Performance Tracking: Monitor and report on key program metrics such as registration, attendance, influenced pipeline, and ROI, leveraging data insights to optimize marketing efforts in real time
- Budget Support: Assist with budget planning and cost control to ensure programs are delivered on time and within scope
- Vendor Coordination: Manage vendors and logistics, including venue selection, catering, signage, swag, and shipments
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received series F funding in 2022, which is being used to accelerate its investment in AI, expand its product offerings into spend management, and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(COO)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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