Director of Performance Marketing, Minute Media
Betting, Meta Ads Focus
$90-110k
+ Performance-based compensation
Tech, media & advertising company
Job no longer available
Tech, media & advertising company
201-500 employees
Job no longer available
$90-110k
+ Performance-based compensation
201-500 employees
Company mission
To power the world’s most passionate storytellers.
Role
Who you are
- This candidate should have experience deploying multi-million dollar budgets to reach KPIs across paid channels
- 5+ years relevant experience
- High proficiency scaling and optimizing full conversion funnel across Meta/Facebook Ads
- Experience strategically deploying multi-million dollar budgets across paid channels
- Experience leading team of media buyers, managing creative freelancer budget, and driving creative process
- Comfortability collaborating cross-functionally with product, business intelligence, growth, and editorial teams
- Experience in online sports betting/casino and/or affiliate marketing space a big plus
What the job involves
- Minute Media’s betting team is looking for a paid media expert and leader to play a key role in scaling sports betting and iCasino affiliate revenue across Meta Ads and other paid channels as needed
- Success in this role is a candidate who can roll up their sleeves and own the full campaign funnel - from creating a spend plan, to launching campaigns, to analyzing performance and optimizing results
- This is a results driven position and the right candidate will be comfortable extending themself to help reach Minute Media’s KPIs for 2024 and beyond!
- Optimize and scale Meta Ads strategy in the affiliate space. Own full funnel, from campaign creation and creative oversight, to ROI analysis and optimization
- Manage full creative process necessary for campaign success, from landing page creation to managing freelance graphic designer budget and creative oversight
- Create and manage campaign reporting cadence to brief and collaborate with internal stakeholders
- Contribute to other paid channel growth as needed across Google, Twitter, Youtube, Snapchat, TikTok, Reddit, etc
Our take
Minute Media operates in the ever-evolving digital sports and entertainment landscape, where innovation is key to staying ahead. As traditional media struggles, digital platforms that focus on niche, engaging content - especially in sports - are thriving. And this is something Minute Media is capitalizing on, engaging global audiences across multiple channels, including social media, streaming, and interactive content.
The company owns and operates renowned sports brands, including Sports Illustrated, The Players' Tribune, FanSide, and 90min. Alongside this, it provides sports highlight rights through its acquisition of STN Video, a move that enhances its offerings of video content and distribution technology. Helping the company firmly establish itself as a leader in digital sports media.
On top of this, the company has recently made some big strategic moves, including its acquisition of VideoVerse, a leading AI-powered sports video platform, in a deal valued at over $200M. This move not only expands the company's global technology capabilities with a large team of AI developers in India, but also positions Minute Media to offer a fully integrated solution for creating, distributing, and monetizing sports content in real time. With its growing portfolio and a $1.4B valuation, the company is very much set to lead the next wave of innovation in digital sports media.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Oct 2022
$25m
LATE VC
Sep 2021
$20m
LATE VC
Total funding: $205.8m
Company HQ
Hudson Square, New York, NY
Leadership
Asaf Peled
(Founder & CEO)Previously a Senior Manager of Corporate Development at Cisco Systems, Board Observer at Qumranet (Red Hat), and Senior Associate at Apax Partners MidMarket.
Dan Ben-Adi
(CFO)Prior to joining Minute Media in 2020, Ben spent over 6 years at Kenshoo as a Director/VP of Finance.
Philip McLeod
(Chief Corporate Development Officer)Philip joined Minute Media in 2018 as a VP of Corporate Development, moving into the role of Chief Corporate Development Officer in 2021. Previously, he spent 3 years at CredoVast as a Managing Director and 5 years at Goldman Sachs as an Associate and Executive Director.
Ayalla Barazany
(Chief Product & Strategy Officer)Ayalla is also the founder of Product 37 where she has served as the Principal Product Strategist since 2018. Previously, she spent 5 years at Complex Networks as a Senior Director of Product Management and as the VP of Product.
Liat Shahar
(CPO)Liat joined Minute Media in 2016 as an SVP of HR, moving into the role of CPO in 2020. Previously, she was the VP of People at Rogue Wave Software and Zend Technologies as well as a HR Manager at Intel for 10 years.
Boris Kalim
(CTO)Boris joined Minute Media in 2013 as an Android Developer, since then, he has held a number of roles and moved into the role of CTO in 2024.
John Riley
(CRO)John joined Minute Media in 2016 as a VP of US Sales, he then moved into the role of Global SVP of Sales in 2019, and CRO in 2021. Previously, he was the Head of US Sales at Revolution Golf and a Senior Account Executive at Turner Broadcasting and Belcher Report.
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