Senior Content Marketing Manager, Cardata
More information about location
Vehicle reimbursement solution
Be an early applicant
Vehicle reimbursement solution
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
To be the easiest, most cost-effective way to reimburse your employees for using their personal vehicle.
Role
Who you are
- You have hands-on experience in creating and implementing content marketing strategies that have results in pipeline and revenue generation with equal focus on creating as well as distributing content
- You are an expert in Search Engine Optimization (SEO) with a proven track record of ranking in search engines for the relevant keywords
- You are a quick learner, and can quickly develop expertise in new markets and personas, and translate that into content that resonates
- You are AI-native and have successfully integrated AI into content marketing workflows and understand that AEO is an important part of organic strategy
- You’ve thrived at a startup or scale-up, and understand that moving with a sense of urgency is the key to success
- 5+ years of experience in a content marketing or similar role at a B2B SaaS startup
- Strong foundational understanding of organic search, organic social, SEO, and AEO
- Strong understanding and expertise in content distribution and building organic strategy
- Understanding of the major social media algorithms and community forums is an asset
- Proven ability to drive pipeline and revenue targets through organic channels, with a track record of hitting or exceeding KPIs
- Proven experience in using AI-powered tools to augment key business processes for content marketing
- Excellent writing and editing skills with a ready portfolio of work
- Highly organized, able to manage multiple projects in a fast-paced environment
- Excellent collaboration and communication skills, with the ability to influence cross-functional stakeholders
What the job involves
- Design and implement a content strategy to amplify Cardata’s positioning and messaging (created by the Product Marketing team)
- Identify the right context mix, coordinate with the team to ensure multi-channel storytelling and ensure a consistent and strong point of view in the market
- Evaluate content performance using all data sources available to make recommendations on future investments
- Research and stay on top of industry trends and ensure that it informs all content creation and distribution
- Combine industry trends with proprietary data to build original thought leadership content across channels
- Work with the Creative Campaign Manager and Community Manager to support creative copywriting and campaign development for performance marketing
- Be the focal point for all things content production and distribution and ensure that every workflow within marketing is supported with relevant content
- Own all Search Engine Optimization (SEO) initiatives with clear goals for expanding inbound organic traffic
- Own the Answer Engine Optimization (AEO) workflow to ensure presence in LLMs
Our take
Though it was founded in 1999, Cardata’s products are more important than ever. Amidst international moves towards hybrid work set ups and a more intense focus on electric vehicles and carbon reduction, the daily commute has become a real sticking point for companies negotiating with their employees.
Cardata’s suite of reimbursement software, compliance programs and business intelligence tools help companies manage the personal vehicles of their employees. Its tools include IRS compliant tax-free car allowances, GPS tracking, and payment streamlining tools that help companies better manage their employees' travel, all without having to invest in a corporate car fleet.
Cardata has clearly evolved with the times and enjoyed a tripling of annual recurring growth since its new leadership team stepped in. It also received $100 million in growth equity in 2023, which is being put towards new and existing product innovation, and the increase of market coverage.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2023
$100m
GROWTH EQUITY VC
Total funding: $100m
Company benefits
- Opportunity for career progression in a growing company
- Bonus scheme
- Opportunity to work remotely
- Flexible working hours
- Medical & dental benefits with 100% employer paid premiums
- Healthcare spending account
- Wellness spending account
- 15 days of vacation + additional time off throughout the year
- 3 pit-stop days (Cardata's version of mental health days)
Company HQ
Government Center, Boston, MA
Leadership
Sheret Ross
(Board)Currently an Advisor at OneShield Software and previously advised at Tenstorrent. Was a Managing Partner at Spruce Grove Capital and a Stream Lead at Creative Destruction Lab.
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