Head of Demand Generation & Website Performance, YOOBIC
2+ days a week in office
Digital workplace platform for frontline teams
Open for applications
Digital workplace platform for frontline teams
101-200 employees
Open for applications
2+ days a week in office
101-200 employees
Company mission
to transform the future of work for frontline employees!
Role
Who you are
- This individual contributor role is ideal for a hands-on, strategic marketer who thrives on executing high-impact demand generation campaigns and optimizing website performance to accelerate customer acquisition
- We need a seasoned demand gen pro who knows how to drive qualified traffic, engage visitors, and convert leads
- This role requires expertise in paid advertising, SEO, and web optimization—balancing both the art of demand generation and the science of website performance to fuel pipeline growth
- 3-5 years of experience in demand generation and website optimization, ideally within a B2B SaaS environment
- Proven success running paid media campaigns, managing SEO strategies, and driving measurable pipeline impact
- WordPress experience a big plus
- Experience with VWO, Optimizely or a similar tool
- Hands-on executioner who thrives in an individual contributor role—ready to own, test, and optimize
- Analytical mindset with strong proficiency in Google Analytics, Google Ads, LinkedIn Ads, and marketing automation platforms
- Conversion-focused marketer who understands how to optimize a website to drive engagement and leads
- Self-starter with a growth mindset, excited to take full ownership and drive meaningful impact
What the job involves
- We’re looking for a Head of Demand Generation & Website Performance to drive our top-of-funnel growth and website performance
- Develop and execute top-of-funnel demand generation campaigns across paid search, paid social, and other digital channels
- Own and optimize YOOBIC’s paid media strategy to maximize ROI and drive qualified leads
- Build and implement a strategic SEO plan to increase organic traffic and improve search visibility
- Continuously test and refine campaign strategies, messaging, and targeting to improve performance and efficiency
- Collaborate with content and product marketing to develop high-performing assets that fuel demand gen efforts
- Own the YOOBIC website from a content and performance perspective, ensuring it delivers a best-in-class user experience
- Develop and execute A/B testing strategies to optimize landing pages, messaging, and conversion rates
- Monitor and analyze website engagement metrics to identify opportunities for improvement
- Work cross-functionally with design and development teams to implement changes that drive results
- Track and report on key demand generation and website metrics, including traffic, leads, conversion rates, cost efficiency, and influenced pipeline
- Use data-driven insights to continuously refine strategies and prove marketing impact on revenue growth
Application process
- We usually respond within a week
Salary benchmarks
Our take
In a similar way to how Slack enables communication and task management in computer-based jobs, YOOBIC’s platform is tailored towards the front-line, deskless workforce. Beyond communication through its news feed and chat features, it also caters for HR and mobile-driven training, as well as task and inventory management.
YOOBIC is one of a number of startups targeting this underserved space, which accounts for around 80% of the global workforce. Though there’s plenty of competition from the likes of Crew and ServiceMax, YOOBIC has grown to operate in almost one hundred countries for some of the world’s biggest brands including Puma, Boots, Mazda, Domino’s, Vans, and Peloton.
With good funding at its back, YOOBIC's intention is to continue its rapid international expansion while adding more industry-specific features to its product stack. Its solutions are held in high regard, having won numerous awards in the past, with the company's most recent accolade being its ranking as the 20th fastest growing UK tech company by the 2023 E2E Tech 100 list.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2021
$50m
SERIES C
Jun 2018
$25m
SERIES B
Total funding: $80.3m
Company benefits
- A dynamic environment
- A team of seasoned pro’s
- Continuous growth and learning
- An open feedback culture
- Lots of room for your own initiatives and ideas
- Transparency on results and strategy
- 'Open door' policy with our leadership team
- Team spirit and dedication
- Recognition and rewards for hard work
- Personalised healthcare and well-being resources
- Mental health support
- Online workouts
- Flexible working environment (role dependant)
Company HQ
Midtown South, New York, NY
Leadership
Fabrice Haiat
(CEO & Co-Founder)Prior to co-founding YOOBIC in 2013, they spent 13 years as CEO of real estate eco-performance company Vizelia (acquired by Schneider Electric in 2011). Joined Schneider post-acquisition for a two year spell as VP of Global Sales, then Director of Energy Management Services.
Avi Haiat
(CTO & Co-Founder)Co-founded and was CTO of Vizelia alongside Fabrice Haiat, before spending two years heading up R&D at Schneider Electric after the company's acquisition.
Gilles Haiat
(Head of Research)Served as Head of Research alongside brothers Avi and Fabrice at Vizelia until Schneider Electric bought the company in 2011, then joined Schneideras a Software Architect before co-founding YOOBIC.
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