Digital Analytics Engineer, Moonpig
12 month Fixed Term Contract
+ Bonus
1-3 days a week in office
Online company for personalised cards, gifts and flowers
Open for applications
Online company for personalised cards, gifts and flowers
501-1000 employees
Open for applications
+ Bonus
1-3 days a week in office
501-1000 employees
Company mission
To help people connect and create moments that matter.
Role
Who you are
- Passionate about collecting high-quality, meaningful data
- Ideally have 4+ years’ experience with Google Analytics (GA 360), tag management and data analysis
- Have a solid understanding of web technologies including JavaScript, jQuery, CSS and HTML
- Confident working with both technical and non-technical stakeholders
- Comfortable in a fast-paced, agile environment
- Highly organised, detail-focused and proactive
- Communicate clearly and confidently, both in writing and verbally
- Experience with native app tracking
- Experience with SQL, R and/or Python, or working with APIs is desirable
- Hands-on experience with server-side tracking is desirable
- Familiarity with GitHub, Confluence and Jira is desirable
- Experience using Google Marketing Platform and Google Cloud Platform, particularly BigQuery is desirable
- Strong Excel or Google Sheets skills is desirable
What the job involves
- We’re looking for a Digital Analytics Engineer who feels at home working with Google Tag Manager and Google Analytics (GA 360), and who cares deeply about collecting the right data, in the right way, at the right time
- Reporting into the Digital Analytics Manager, you’ll own the implementation and quality of our tracking across web and app, working closely with Product, Marketing and Engineering to make sure our data is robust, reliable and genuinely useful
- You’ll join our Data team at an exciting point of investment and growth on a 12 month FTC
- Our data platform is built on Snowflake, AWS, dbt and Tableau, supported by talented engineers and architects across the business
- At the heart of our digital data collection sits Google Analytics and server-side GTM, helping us enrich and connect our web and app behavioural data
- This role is ideal for someone looking to move client-side, or step up their impact in a fast-paced ecommerce environment
- Assist in defining and evolving the tracking and measurement strategy for Moonpig
- Implement and maintain tracking across web and app using Google Analytics 360 / GA4, Google Tag Manager and Firebase Analytics
- Work closely with Product, Marketing and Engineering teams to understand requirements and deliver high-quality tracking solutions
- Educate stakeholders on the importance of online measurement and provide best-practice guidance
- Collaborate with product and development teams to create data layer snippets for existing features and scope technical documentation for new ones
- Integrate new social and web channels into Google Analytics using clear UTM structures
- Create and manage tags using server-side GTM for analytics and marketing technologies
- Configure Google Analytics including custom dimensions, filters, channels, goals, reports, properties and user access
- Audit existing platforms to ensure tracking technologies are correctly implemented
- QA tracking changes, troubleshoot issues and recommend improvements
- Present insights and findings to the wider business
- Support ad-hoc reporting and analysis as needed
- Our Tech Environment:
- Google Analytics 360 / GA4
- Google Tag Manager (client-side and server-side via Stape)
- Firebase Analytics
- Snowflake, AWS, dbt and Tableau
- A collaborative data platform supported by experienced engineers
Application process
- Stage 1: Recruiter screening call (15-30 mins)
- Stage 2: Interview with hiring team (45-60 mins)
- Stage 3: Technical interview focused on scenario-based problems and practical application (60 mins)
Our take
When Moonpig was founded in 2000, it bought into the idea that a personalised gift is always more meaningful, whether sent from the sofa, the commute, or the gym. Customers quickly bought into this vision, and Moonpig saw rapid growth culminating in its 2011 acquisition by Photobox for £120M.
Since then, Moonpig has seen continued success. Through expansion into new products such as flowers (Moonpig is now a top-3 online flower seller) and the development of its own app, Moonpig has established its place within the market for personalised gifts.
And it doesn't plan on slowing down anytime soon, as it looks to expand even further. Recent innovations have included the introduction of giant cards, and the company has also secured the ability to create exclusively branded ranges alongside Disney and Warner Bros. This commitment to innovation positions Moonpig to capture even more market share and strengthen its leadership in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Annual reviews
- Attractive annual bonus scheme - with increased earning potential based on business and individual performance
- Pension scheme where we match up to 5%
- Referral scheme with cash bonus available
- Interest-free travel loan
- Sharesave Plan - Save as you earn
- Generous staff Moonpig, Red Letter Days and Buyagift products
- Private medical insurance
- Private dental plan
- Life assurance paying 4x your salary
- Eye care vouchers
- Cycle to work scheme
- Free access to 24h mental health and wellbeing resource as well as one to one therapy sessions via Spill
- Dog-friendly offices
- Access to a broad range of training workshops and courses
- Technical and professional qualifications policy, allowing individuals to apply for a more formal professional qualification, using allocated individual allowance
- Career Conversations with your manager to create your Career Development Plan
- 25 days’ holiday plus 1 day per year of service (up to 30 days)
- Growing Your Family - 8 weeks paid supporting caregiver leave and 24 weeks full pay primary caregiver leave (based on qualifying criteria)
- Flexible working opportunities based on our Ways of Working - inclusive of Hybrid and Remote
- Summer Hours - We finish at 4pm on Friday's during the months of June, July and August
- Volunteering - 1 day - the equivalent of 8 hrs of time to give back - through a chosen charity or our MP Group Foundation
- Matched Funding Scheme - This scheme provides colleagues with a fundraising allowance to support causes close to their hearts
Company HQ
Farringdon, London, UK
Leadership
Catherine Faiers
(CEO)Previously Non-Exec Director at Allegro and COO of Auto Trader and Addison Lee. Was also Corporate Development Director at Trainline and a Director at DC Advisory.
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