Director of Product, Persado
$190-240k
AI-driven content generation for enterprise marketers
Be an early applicant
AI-driven content generation for enterprise marketers
201-500 employees
Be an early applicant
$190-240k
201-500 employees
Company mission
To drive better societal outcomes by applying the power of AI and machine learning to an organization’s choice of words.
Role
Who you are
- 8+ years of experience in product management, including 2+ in a senior leadership role
- Experience building and scaling AI-first SaaS products (ideally B2B or enterprise-grade)
- Proven success creating self-service, product-led user experiences that automate processes and/or drive business outcomes
- Familiarity with language models, agentic experiences and at least one of : marketing tech, reg tech
- Curiosity and taste: a product sense for what “feels right” to users, and a technical grasp of what’s possible with LLMs and agents
- Solid understanding and experience in designing solutions with LLMs, AI agents, MCP server, RAG, vector databases and embeddings
- Comfort operating in fast, startup-style environments - shipping, learning, and iterating quickly
- Experience with AI design and Vibe coding tools to quickly prototype and share concepts with the broader team (Lovable, Figma make, Copilot etc)
- AI Value Proposition Design – demonstrated ability to define how AI changes the product’s core workflow or creates net-new user capabilities
- STEM degree, engineering experience are preferred
What the job involves
- We’re looking for a Director of Product to lead the development of the next generation of products and capabilities within Pesado’s AI platform
- Someone who’s shipped AI products that feel magical and create value for users
- You’ll own the product vision and execution for our genAI platform that combines finserv-grade compliance automation, creative performance optimization and content generation into a simple, empowering experience for marketers and compliance teams
- Own the product vision and roadmap for Persado’s self-service platform, expanding the agentic experience that helps marketers generate, analyze, optimize, and launch creative that is performant and compliant
- Build for simplicity and scale: design workflows that make complex compliance and performance processes effortless
- Stay ahead of the curve: closely monitor the market and developments in the AI space and bring insights from the AI SaaS world into Persado’s product DNA
- Integrate seamlessly into customer workflows: ensure our AI solution fits naturally into banks’ and fintechs’ existing processes, including project management tools, CMS/DAM platforms, and design platforms like Figma via plugins
- Collaborate deeply with engineering, AI/ML, design, and linguistic scientists to innovate and bring powerful ideas to life quickly
- Drive product growth through activation, adoption, and product-led expansion
- Mentor and grow a small team of PMs as the product scales globally
Application process
- Kindly submit your CV in English
Our take
When a bank tries to persuade you to take out a new credit card, the marketing messages can be phrased an infinite of ways. The problem is that they have a limited amount of characters to convey their message.
Persado is an AI platform that lets businesses automate the way they generate digital marketing messages. It unlocks the value of the right words at every customer interaction, helping businesses to persuade its customers to perform an action. It has added generative AI features to its product line, allowing companies to generate precisely targeted copy in UI elements (for instance, the header of a eCommerce shopping cart page) to customers in real time.
Best Buy, Citi, Verizon Wireless and Neiman Marcus are just some of Persado's clients. However, their technology can be used beyond the corporate world. Persado works with public sector agencies which can use its tools to boost stakeholder engagement.
Steph
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
May 2016
$30m
SERIES C
Jan 2015
$21m
SERIES B
Total funding: $66m
Company HQ
NoMad, New York, NY
Leadership
Alex Vratskides
(Co-Founder & CEO)After studying at Columbia University, Alex founded Upstream in 2000, where he has worked for over 20 years and currently serves as a Board Director. In December 2012, he co-founded Persado, working as CEO since.
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