User Acquisition / Performance Marketing Lead, Burner
More information about location
App for creating temporary phone numbers
Job no longer available
App for creating temporary phone numbers
21-100 employees
Job no longer available
More information about location
21-100 employees
Company mission
To build best-in-class software products that empower millions of customers with better control of their privacy,c communications, and identity.
Role
Who you are
- We're seeking someone passionate about driving results with excellent strategy and communication skills, who's truly entrepreneurial
- We're looking for someone who wants to research new keywords, write a clear analysis of recent campaign optimizations for the broader team, and do competitive analysis all within the same day
- Experience: Minimum of 5+ years of experience in performance marketing and/or user acquisition — ideally with mobile subscription apps
- Skillset: Strong proficiency in digital marketing platforms (e.g., Google SEM, Google App Ads, Facebook Business Manager, etc.) and analytics tools (e.g., Google Analytics, Tableau, Adjust, etc.)
- Analytical Mindset: Exceptional analytical skills with the ability to interpret complex data and make data-driven decisions. Experience with Adjust or equivalent MMP is a must
- Entrepreneurial Mindset: Self-starter who takes ownership of channels and results, demonstrating a proactive approach to problem-solving. Capable of balancing tactical, strategic, and creative work, and balancing immediate needs with long-term goals
- Detail-oriented: Highly attentive to campaign management details, including account structure, match types, and iterative creative optimization
- Hands-On Manager and Coach: Willingness to get hands dirty with day-to-day tasks and campaign management, and ability to coach others to do the same
- Effective Communicator: Ability to create compelling presentations and decks to secure buy-in from stakeholders on marketing plans and strategies
- Team Player: Strong collaboration skills and the ability to work effectively with cross-functional teams
What the job involves
- As the User Acquisition Lead for Burner, you will be responsible for developing, executing, and optimizing customer acquisition campaigns across app and web marketing channels
- Your primary goal is to increase our user base efficiently and sustainably, working closely with cross-functional teams including marketing, product, and analytics
- You will manage budgets, optimize campaigns, and drive innovative strategies that align with our growth objectives
- This is a senior individual contributor role with a small team
- You'll report to the VP of Marketing
- Optimize and Scale User Acquisition Campaigns: Continuously monitor and optimize user acquisition campaigns across various app and web channels, including Apple Search Ads, ASO, Google App Ads and SEM, Facebook, Instagram, Reddit, and others to improve CACs and ROAS
- Data Analysis: Analyze campaign data and performance metrics to provide actionable insights and recommendations
- Reporting: Prepare and present regular performance reports to stakeholders, highlighting key insights and recommendations
- Budget Management: Manage marketing budgets to ensure efficient and effective use of resources to achieve KPIs
- Testing: Develop iterative and innovative hypotheses and conduct A/B tests to optimize ad creatives, landing pages, and overall user experience
- Collaboration: Work closely with the product, analytics, and creative teams to develop reporting, campaigns, compelling ad creatives, and landing pages
- Stay Updated: Keep up-to-date with the latest trends and best practices in digital marketing and the mobile app industry
- Leadership: Manage a small team, collaborate effectively across the organization, and effectively communicate strategies, targets, and results
Our take
Whilst burner phones have an understandably shady reputation, the ability to make and receive calls & texts whilst protecting your personal information has a broad and by-the-book range of use cases. Not only does it promote better security when giving out your number - say for online dating, or putting up Craigslist ads - it also tallies with a broader push towards data protection more generally.
The Burner app, started by Ad Hoc Labs back in 2012, has been offering this service long before data privacy became a hot-button topic. The app reroutes incoming calls to a temporary number purchased by users, and it is then forwarded to their device.
Burner appears to have been growing steadily since launching back in 2012, adding features like the ‘GhostBot’ and inter-app connectivity. It remains one of the go-to burner number apps, in a market that has been growing since its launch. With competitors like Hushed and CoverMe offering more options globally, and Sideline offering its service for free, Burner may have to stay focused on sharpening its offerings to stay ahead.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (1 round)
Oct 2013
$2m
SERIES A
Total funding: $2m
Company benefits
- Be Well: Full health and dental coverage for employees, dependents, and domestic partners
- Invest in Your Future: Get a 401k with a 4% company match
- Develop Your Career: Invest in your future with paid training, conferences, and online learning
- Get Fully Equipped: Apple laptop, test devices, second monitor - get whatever you need to do your best work
- Work in Style: Get a stipend to improve your remote setup, or use our safety-first office space in LA
- Lots More: From parental leave to charitable giving matches, and more
Company values
- Better Together: Our unique experiences, opinions, and backgrounds help us design great mobile tools for all users. We are building a diverse and inclusive company and we encourage applications from candidates of all backgrounds
- Communicate Freely: Communicating freely and safely is fundamental to our products and our team. We value proactive communication that is asynchronous first, prioritizing work velocity and effectiveness over meeting hours
- Commit to the Collective: Everyone at Ad Hoc Labs is willing to roll up their sleeves and they expect the same of others. We help each other get the job done. In joining us, you can expect autonomy, trust, and accountability
- Data > Opinions: We strive for excellence in our products and in our team. We value exceptional individuals who can bring an entrepreneurial mindset and their own hypotheses to the table — and then prove them out with data
Company HQ
Silver Lake, Los Angeles, CA
Articles
Leadership
Greg Cohn
(Co-Founder & CEO)Previously co-founder at Auctions for Change, then joined Yahoo! as the Director of Strategy and Business Development. Moved on to serve as their Senior Director, Global Head of Product for Social Monetization & Games.
Will Carter
(Co-Founder)After working as Director of Technology at iconmobile LLC, they worked as a Senior Researcher at Nokia. They then moved on to the role of Director at Nodesnoop Labs.
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