Senior Performance Marketing Manager, Figure
Crypto
$118-148.5k
+ 25% annual bonus target, paid quarterly + Company equity in the form of RSUs
More information about location
Blockchain-powered digital lender
Open for applications
Blockchain-powered digital lender
501-1000 employees
Open for applications
$118-148.5k
+ 25% annual bonus target, paid quarterly + Company equity in the form of RSUs
More information about location
501-1000 employees
Company mission
To transform financial services through blockchain, bringing speed, efficiency and savings to both consumers and institutions.
Role
Who you are
- 3-5+ years of experience in performance marketing for mobile apps, ideally in fintech, trading, or crypto
- Deep expertise with Appsflyer (required), including event setup, troubleshooting, and attribution modeling
- Proven track record of efficiently managing multi-million-dollar budgets
- Strong analytical skill set with the ability to dive into data, interpret results, and drive decisions
- Experience optimizing complex purchase or trading funnels—not just install-level optimization
- Familiarity with SKAN 4/5, privacy-first performance strategies, and incrementality testing
- Strong communication skills and ability to influence cross-functional partners at all levels
- Self-starter who thrives in fast-paced, ambiguous environments and can build process where none exists
What the job involves
- We are looking for a Senior Performance Marketing Manager (Crypto) to join our growing DTC Marketing team
- This role is ideal for a data-obsessed, experimentation-driven app marketer who wants to own acquisition strategy end to end and play a central role in scaling Figure Markets
- You will have meaningful ownership and the ability to shape our growth engine across paid acquisition, measurement, and app funnel optimization
- You will partner closely with Engineering, Product, Data, Creative, and Lifecycle Marketing to accelerate adoption of our crypto products—Democratized Prime, Crypto-Backed Loans, and the Figure Markets Exchange—and drive sustained user growth in a competitive and fast-moving category
- Own the strategy and execution of paid acquisition channels (Moloco, Meta, TikTok, Google App Campaigns, programmatic, etc.) with clear acquisition efficiency goals (CPA, CAC/LTV, etc)
- Design, launch, and optimize acquisition experiments across creatives, audiences, and bidding strategies
- Develop a rigorous testing roadmap across channels and funnel stages
- Partner with data science and engineering to refine attribution, event tracking, and conversion modeling (Appsflyer expertise required)
- Ensure data accuracy, define tracking specs, and troubleshoot discrepancies across MMP, ad platforms, and internal databases
- Collaborate with product and lifecycle to improve onboarding activation rates and reduce early churn
- Build and optimize App Store metadata, screenshots, and conversion experiments
- Develop hypotheses to improve conversion from impression → install → registration → first transaction
- Work with PMs to understand and influence the product roadmap for growth-related opportunities
- Partner with Creative/Brand to generate high-performing ad creatives and iterate quickly based on performance data
- Align with Risk/Compliance on messaging requirements for crypto products
Our take
Figure is the largest non-bank provider of home equity lines of credit, disrupting the lending industry with its blockchain platform, Provenance. The platform works as a registry, ledger, and exchange; handling loans, mortgaging, private credit and private investment.
The company is one of few that offers users the option to leverage their cryptocurrency assets to get loans or mortgages. Betting heavily on the cryptocurrency market has presented both its ups and downs for Figure, but a successful IPO in 2025 suggests its position nowadays is steady.
As digital assets continue to gain mainstream acceptance, there should be ample opportunity for Figure to expand its reach in the future. The company's IPO was supported by Goldman Sachs, Jefferies and BofA Securities, and raised an impressive $787.5 million.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2021
$200m
SERIES D
Dec 2019
$103m
SERIES C
Total funding: $418m
Company benefits
- 100% of premium costs for employees and dependents for medical, dental, and vision insurance
- Reimbursement for approved continuing education (eligible employees)
- 10 company-wide holidays plus one personal holiday
- Generous Flexible Time Away (FTA), Paid Time Off (PTO), and paid parental leave
- Bonus plan (eligible employees)
- Option to purchase a set number of shares of Figure's common stock (eligible employees)
Company HQ
Civic Center, New York, NY
Leadership
Mike Cagney
(Executive Chair & Co-founder)After Master's at Stanford, Mike spent almost 6 years as Chairman of ReFlow Services and co-founding Social Finance in 2011. He used this experience to co-found Figure in January 2018, serving since as CEO.
June Ou
(President & Co-founder)Having studied at Stanford and founded CCO Solutions, June spent 5 years at Social Finance with Mike, rising to VP of Product Management. She left this position in October 2017 to co-found Figure the following January.
Board Member at Cherry and Brex, at the latter of which they previously served as CFO/CBO and then COO. Was also CRO at SoFi.
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