Retention & Product Adoption Strategist, Recharge
CA$86.4-108k
2 days a week in office
Subscriptions & recurring payments for eCommerce
Be an early applicant
Subscriptions & recurring payments for eCommerce
501-1000 employees
Be an early applicant
CA$86.4-108k
2 days a week in office
501-1000 employees
Company mission
To create a world where payments are frictionless, and help merchants grow faster.
Role
Who you are
- You’ll bring a data-informed mindset and growth marketing background, leveraging tools like HubSpot, Clay.ai, Salesforce, Looker, and Monday.com to turn insights into action
- If you thrive at the intersection of strategy and execution with a passion for enabling customer success at scale, this role is for you
- 3–5 years of experience in growth, customer, or retention marketing, ideally in a B2B SaaS or ecommerce
- Proven track record of developing and executing lifecycle and adoption campaigns with measurable impact
- Fluency in marketing and CRM platforms such as HubSpot and Salesforce
- Experience with campaign automation and personalization using tools like Clay.ai
- Familiarity with data analysis and reporting tools—Looker preferred
- Strong cross-functional collaboration skills and experience working with Product, Data, and Marketing teams
- Excellent written and verbal communication, with a strategic and customer-centric mindset
- Experience supporting a PLG (product-led growth) motion or customer onboarding initiatives
- This is a hybrid role, based out of our Toronto office (downtown in the Core)
What the job involves
- Our Growth team is hiring a Retention and Product Adoption Strategist to own the strategy, execution, and performance of customer retention and product adoption initiatives
- Sitting at the intersection of Growth, Product and Lifecycle Marketing, this role is critical in helping Recharge’s customers unlock more value from our platform: driving stronger LTV, reducing churn, and increasing product engagement
- You’ll collaborate closely with our team, Brand, Product Marketing, Product, and Data teams to design, launch, and iterate on impactful customer campaigns and adoption programs
- Own the end-to-end customer retention and product adoption strategy across the customer lifecycle from onboarding through adoption
- Design and launch multichannel campaigns (email, in-app, video, guides) that promote new feature adoption, reduce churn, and deepen product usage
- Partner with Product teams to understand roadmap priorities and translate those into strategic adoption programs
- Collaborate with Brand and Product Marketing to ensure a cohesive experience across all touchpoints
- Analyze customer behavior, adoption patterns, and retention metrics to identify opportunities and risks
- Build campaign and experiment frameworks using HubSpot, Salesforce, Clay.ai, and Monday.com
- Segment customer audiences and personalize journeys based on firmographics, behavior, store metrics and product engagement
- Develop reporting in Looker and collaborate with the Data team to track campaign impact and optimize performance
- Champion the scientific method by running experiments, A/B tests, and optimizations to continuously improve outcomes
- Monitor key KPIs including retention rate, churn rate, feature adoption, and NPS to guide strategy and tactics
Our take
Ecommerce platform Recharge has been in operation since 2014, helping brands set up and manage a subscription business, removing the operational inefficiencies that brands would face when attempting to manage this themselves. Its cloud-based subscription management platform aims to offer merchants flexibility by leading with an API focus.
Recharge’s basic premise has proven a smart one, with the eCommerce subscription market growing substantially since the company was founded. It of course rose particularly steeply over the pandemic, with the closure of brick-and-mortar stores, but in general still follows a market trend towards direct-to-consumer relationships - promising a growing market for Recharge going forwards.
Success for the company has been clear, with its merchant roster boasting several thousand users including Harry’s, Oatly, and BrewDog. The sector has attracted substantial funding, with Recharge completing a remarkable funding round in 2021. This came atop its already stable, cash-flow-positive business, and supported its further progress as the subscription industry developed. The company is focused on maintaining its strong position, with new updates and improvements to its offering including Retain, a suite of tools designed to support retention throughout the subscriber lifecycle.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (2 rounds)
May 2021
$227m
SERIES B
Jan 2020
$50m
SERIES A
Total funding: $277m
Company benefits
- Equity packages
- 401(k) offering
- 100% coverage for medical, dental, vision, and life insurance for you and your dependents
- $700/mo remote-life stipend
- Monthly stipend to cover health and wellness
- Coworking space
- Subscription products
- Unlimited paid time off
- 16 weeks of paid parental leave to eligible team members
- Team & company retreats: We value making in-person connections. Past locations include San Diego, Vail, Seattle & Orlando
Company HQ
Mid-City, Santa Monica, CA
Leadership
Oisin O'Connor
(CEO)UCLA Economics graduate who worked as an Analyst at Deloitte before co-founding three companies, all centred on commerce and payments.
Michael Flynn
(CTO)Studied Mechanical Engineering at UCLA, before co-founding a number of companies, including Opportunity Green.
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