Senior Product Manager, Deezer
Customer & Monetization Revenue Growth
Office located in Rue de Calais, Paris
Audio streaming platform
Be an early applicant
Audio streaming platform
501-1000 employees
Be an early applicant
Office located in Rue de Calais, Paris
501-1000 employees
Company mission
Deezer's mission is to bring audiences and artists together by embodying the thrill, intimacy, and delight of music discovery.
Role
Who you are
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Deep understanding of subscription-based business models, including pricing strategies, user segmentation, and retention tactics
- Experience with A/B testing, user research, and product experimentation
- Familiarity with user engagement tools (e.g., Mixpanel, Amplitude, Google Analytics) and subscription management platforms
- Excellent communication and collaboration skills to work cross-functionally
- You are a true music fan ;)
What the job involves
- As the Senior Product Manager in the Conversion team, you will be responsible for driving the strategy, execution, and optimization of initiatives aimed at converting free users into paid subscribers
- You will work cross-functionally with teams in marketing, data, engineering, and design to develop and test product features and campaigns that drive subscriptions
- You will own the entire conversion funnel and be expected to deliver measurable results that align with the company’s growth objectives
- Lead Conversion Strategy: Develop and execute a comprehensive strategy to drive the conversion of free users to paying subscribers, focusing on user segmentation, personalized experiences, pricing optimization, and in-app feature enhancements
- Data-Driven Decision Making: Analyze user behavior, identify friction points, and prioritize features and initiatives that have the highest potential to increase conversion rates. Leverage A/B testing, user feedback, and analytics tools to optimize strategies
- Cross-Functional Collaboration: Work closely with marketing, data, design, and engineering teams to implement user acquisition campaigns, product improvements, and in-app messaging that directly support conversion goals
- Customer Insights & Segmentation: Segment users based on their behavior, preferences, and usage patterns to deliver targeted strategies, offers, and content that appeal to each segment. Regularly gather and synthesize feedback from users to inform product decisions
- Growth Metrics & Reporting: Track key performance indicators (KPIs) related to user conversion and retention, reporting on progress, challenges, and successes to senior leadership. Adjust strategy and tactics as necessary to meet conversion goals
- Product Feature Development: Identify, define, and prioritize product features aimed at increasing conversion rates, including subscription plans, payment flows, trials, incentives, and upsell opportunities
- Market Trends & Competitive Analysis: Stay on top of industry trends and competitive offerings to ensure our conversion strategies remain innovative and effective. Propose and implement new ideas based on emerging market needs
- Then make sure the rest of the company knows and understands your roadmap
Our take
Deezer is a listening app that lets users stream music, podcasts, and radio stations from multiple devices, also offering recommendations and smart playlists. This makes it a competitor of a giant in the sector, Spotify. While Deezer and Spotify are comparable in many respects such as interface, content music discovery features and pricing, Deezer currently has an edge in sound quality. However, it lacks the paying customer base of Spotify - while it has a healthy 16 million paid subscribers, Spotify is roughly ten times larger.
Neither company specialises in terms of media or region, so it’s hard to see how Deezer could carve itself out a distinct niche, and it risks falling behind in integrations with third-party platforms due to its relatively small market share. A major data breach of customer information in 2022 was badly handled, which won't help matters.
There is, however, an outside chance that Spotify could fall victim to their own success, having come under fire in recent years for its poor relationships with the artists on its platform. With a solid platform and considerable funding from a SPAC IPO Placement in 2022, Deezer may find itself in a position to pick up some of the windfall customers from fans dissatisfied with Spotify's response to this and other issues swirling around the giant.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
11% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2018
$166.6m
LATE VC
Jan 2016
$104.1m
SERIES E
Total funding: $508.2m
Company benefits
- Start-up environment and philosophy
- Highly motivated and product-focused people ready to drive innovation
- In-house Deezer Sessions with your favourite artists, gig tickets
- Hackathons & meetups
- Friday drinks, summer and winter parties
- A stocked kitchen with free drinks and snacks
- Areas to relax and collaborate with beanbags, guitars and table football
- An ‘at home’ vibe, with great outdoor spaces
- Gym access, with lunch-time yoga, pilates and thai boxing classes
- A Deezer premium family account for free
- Allowance for sports, travelling and culture
- Meal vouchers
Company HQ
Saint-Georges, Paris, France
Articles
Leadership
Jeronimo Folgueira
(CEO)Previously MD at Paddy Power Betfair, who went on to serve as CEO at Affinitas and then Spark Networks.
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