Senior Product Manager, Deezer
Customer & Monetization Revenue Growth
Office located in Rue de Calais, Paris
Audio streaming platform
Job no longer available
Audio streaming platform
1001+ employees
Job no longer available
Office located in Rue de Calais, Paris
1001+ employees
Company mission
Connecting fans with artists and creating ways for people to live the music.
Role
Who you are
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Deep understanding of subscription-based business models, including pricing strategies, user segmentation, and retention tactics
- Experience with A/B testing, user research, and product experimentation
- Familiarity with user engagement tools (e.g., Mixpanel, Amplitude, Google Analytics) and subscription management platforms
- Excellent communication and collaboration skills to work cross-functionally
- You are a true music fan ;)
What the job involves
- As the Senior Product Manager in the Conversion team, you will be responsible for driving the strategy, execution, and optimization of initiatives aimed at converting free users into paid subscribers
- You will work cross-functionally with teams in marketing, data, engineering, and design to develop and test product features and campaigns that drive subscriptions
- You will own the entire conversion funnel and be expected to deliver measurable results that align with the company’s growth objectives
- Lead Conversion Strategy: Develop and execute a comprehensive strategy to drive the conversion of free users to paying subscribers, focusing on user segmentation, personalized experiences, pricing optimization, and in-app feature enhancements
- Data-Driven Decision Making: Analyze user behavior, identify friction points, and prioritize features and initiatives that have the highest potential to increase conversion rates. Leverage A/B testing, user feedback, and analytics tools to optimize strategies
- Cross-Functional Collaboration: Work closely with marketing, data, design, and engineering teams to implement user acquisition campaigns, product improvements, and in-app messaging that directly support conversion goals
- Customer Insights & Segmentation: Segment users based on their behavior, preferences, and usage patterns to deliver targeted strategies, offers, and content that appeal to each segment. Regularly gather and synthesize feedback from users to inform product decisions
- Growth Metrics & Reporting: Track key performance indicators (KPIs) related to user conversion and retention, reporting on progress, challenges, and successes to senior leadership. Adjust strategy and tactics as necessary to meet conversion goals
- Product Feature Development: Identify, define, and prioritize product features aimed at increasing conversion rates, including subscription plans, payment flows, trials, incentives, and upsell opportunities
- Market Trends & Competitive Analysis: Stay on top of industry trends and competitive offerings to ensure our conversion strategies remain innovative and effective. Propose and implement new ideas based on emerging market needs
- Then make sure the rest of the company knows and understands your roadmap
Our take
Deezer is a global music-streaming platform built to help people connect with the music they love. Listeners can explore millions of tracks, discover new artists, and enjoy features like Flow, curated playlists, and interactive tools such as Music Quiz and Shaker.
The company operates in a crowded market dominated by giants like SPotify and Apple Music, but it's leaning into personalisation to stand out. Its latest update lets users customise themes, colors, icons and layouts, and gives instant access to their favourite artists, playlists and podcasts through the new Quick Access feature. So, with this approach, it wants to make the app feel more personal in the hopes of appealing to listeners looking for something a bit more tailored.
AI-generated music is another major factor shaping Deezer's direction (and it's a complicated one). Around 50,000 fully AI tracks are uploaded daily, and while many users may be curious, most want them clearly labelled and worry about their impact on real artists. Deezer already detects and labels AI content and keeps it out of recommendations and fraudulent payouts. If it can continue to handle this transparently, AI could become a trust-building advantage rather than a threat for the company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2018
$185.5m
LATE VC
Jan 2016
$116m
SERIES E
Total funding: $549m
Company HQ
Saint-Georges, Paris, France
Leadership
Alexis Lanternier
(CEO)Previously co-founded Essor where they served as the President for nearly 4 years. Prior to that, they were an EVP of eCommerce at Walmart Canada.
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