Alliance Marketing Manager, Barracuda Networks
$120-133k
Cybersecurity solutions
Be an early applicant
Cybersecurity solutions
1001+ employees
Be an early applicant
$120-133k
1001+ employees
Company mission
To protect and support its customers for life.
Role
Who you are
- This position is ideal for someone who thrives in a collaborative, high-growth environment and is passionate about building relationships that amplify mutual success
- If you are energized by the challenge of leading joint marketing efforts and delivering measurable results, we invite you to bring your expertise and ideas to our team
- Solid understanding of channel ecosystems and technology partner landscapes
- Proven experience designing and executing successful co-marketing initiatives with alliance partners
- Skilled at developing impactful joint value propositions and crafting partner-centric messaging
- Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights
- Excellent organizational and project management skills, delivering projects efficiently and on schedule
- Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners
- Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities
- Outstanding communication and stakeholder engagement abilities
- Self-driven, thriving in team-oriented settings and dynamic work environments
- Nice to have - Adept in digital marketing tools, AI-powered platforms, and marketing automation systems
What the job involves
- As our new Alliance Marketing Manager, you will play a pivotal role in shaping and delivering strategic marketing initiatives with our key technology and channel partners, which could include cybersecurity vendors, RMM and PSA vendors, hyperscaler and marketplace partners, and more
- You’ll work closely with cross-functional teams to develop co-marketing programs, drive joint go-to-market campaigns, and accelerate partner engagement and pipeline
- Build the global strategy for integrated marketing campaigns with Technology Alliance Partners
- Develop joint go-to-market strategies and demand generation initiatives with alliance partners and oversee their implementation and execution, working closely with our field teams
- Create alliance messaging, content, and differentiated joint value propositions
- Build and manage strong relationships with internal stakeholders and partner teams
- Collaborate cross-functionally to deliver impactful, data-driven co-marketing programs
- Manage and report on global marketing budgets, KPIs, and ROI for partner marketing initiatives
- Leverage AI and digital experiences to enhance marketing performance and engagement
Our take
In an increasingly online world, with email hacks and data leaks becoming more and more common, cyber security is more important than ever. Barracuda aims to provide this with its comprehensive suite of security software.
It offers a number of packages, focusing on email security, app and cloud protection, network security and data protection. By investing heavily in R&D and product development, Barracuda is able to keep on top of new (and increasingly prevalent) email phishing scams. Its incorporated XDR capabilities also close security gaps generated by the rise in hybrid and remote working.
Barracuda is an established player within the cyber security market, boasting over 200,000 enterprise customers including the likes of Shiseido, Carrefour and Accor. It was acquired in 2022 by KKR, a global investment firm, which has allowed it to further improve its product, grow its team and expand its marketing reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2017
$0.8m
GRANT
Oct 2009
$5.6m
LATE VC
Total funding: $72.4m
Company benefits
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Volunteer opportunities
- Equity, in the form of non-qualifying options
Company HQ
San Tomas, Campbell, CA
Leadership
Zachary Levow
(Co-Founder, Executive VP & CTO)Previously co-founded Affinity Path and Spinway, as well as working in Software Development and Architectural Software Design for Sun Microsystems, Cadence Design Systems and Motorola.
Rohit Ghai
(CEO)Independent Board Member at MHC Software. Former CEO and Board Member at RSA Security, Independent Board Member at Everbridge, COO then President of the Enterprise Content Division of Dell Technologies.
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