Digital Campaign Marketing Manager, Motorola Solutions
$60-70k
+ Incentive Bonus Plans + Employee Stock Purchase Plan
Communication software for public safety & enterprise
Posted today
Communication software for public safety & enterprise
1001+ employees
Posted today
$60-70k
+ Incentive Bonus Plans + Employee Stock Purchase Plan
1001+ employees
Company mission
To build and connect safety and security technologies in our never-ending pursuit to keep people safer everywhere.
Role
Who you are
- Bachelor’s degree in Marketing, Business, or related field
- 1+ years of experience in digital media and/or integrated marketing
- Ability to think “big picture” and holistically to help drive campaign initiatives to meet demand generation revenue goals
- Go-getter with the mindset to take ownership and drive results; A proactive approach to problem identification and resolution
- Team player who enjoys working closely with other team members
- Exceptional verbal and written communication skills, confident in ability to write short and long-form copy
- Experience working directly with sales leadership, external agencies, marketing operations, graphic designers, copywriters, and other development teams
- Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment
- Ability to develop and deploy multi-channel ABM campaigns that target one-to-one, one-to-few accounts to accelerate campaign pipeline across strategic opportunities
- Experience working with marketing automation platforms (Eloqua a plus), Content Management Systems (i.e. Adobe Experience Manager), and analytics tools (Google Analytics, Hotjar)
- Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights
- Bachelor's degree
- 1+ years of marketing experience
What the job involves
- The North America Digital Marketing Campaigns team is responsible for the management, measurement, lead flow and tracking of robust marketing strategies and tactics supporting the business and sales objectives for the company. The DCM team drives all campaigns strategy, demand generation and marketing programs across the key vertical markets Motorola Solutions serves
- The Digital Campaigns Marketing Manager is responsible for leading the organization’s campaign strategy, planning, execution, and measurement for our government solutions and technology
- Working collaboratively with the broader digital and global marketing teams, this position will identify and prioritize campaigns, channels, promotions and strategies to drive demand and awareness to our key audiences
- We are seeking someone who possesses a passion for digital and account-based marketing, has a data-driven decision mindset, is able to grow and nurture relationships with our key working partners, and is ready to spearhead and strategically orchestrate new marketing initiatives in an exciting and rewarding team environment
- Lead the creation, planning, and execution of the integrated, digital marketing objectives and strategies for our enterprise solutions and technology, including audience segmentation, outbound email, paid and organic media mix, 3rd party media channel recommendations, and website planning and organization
- Advance the existing opportunities for the sales team within a targeted account and specific contacts, generating new prospects by planning, organizing, and executing account based marketing programs
- Define common campaign goals, structure and elements to be used across online campaigns including but not limited to: Email Automation, Paid Search, Digital Display, Social Media, Google, Bing, and more
- Track KPI’s and develop campaigns and strategies that tie back to revenue goals. Perform analyses on the media mix, budget distribution, and segmentation strategy regularly. Work directly with the internal media team to optimize marketing budgets efficiently
- Lead the creation of compelling marketing creative and digital website content in an effort to drive demand through various integrated digital channels
- Continuously test and optimize existing campaigns to improve the customer experience to grow revenue and increase account engagement, leading to cross-sell/upsell opportunities
- Coordinate with key functions (marketing operations, IT, website team, product, business operation leaders) to ensure proper go-to-marketing strategy, management and reporting of campaign attribution, online use, and engagement
Our take
Motorola Solutions is a leading provider of communication and software solutions tailored for public safety and enterprise sectors. Its extensive portfolio includes mission-critical radios, command center software and video security systems designed to enhance operational efficiency and safety.
The company's focus extends beyond mere hardware, as it emphasizes integrated software solutions that facilitate communication and data management. This integration of hardware and software ensures clients can respond promptly and effectively to challenges.
Looking ahead, the company is opening a new R&D center in Cork, creating 200 jobs to advance land mobile radio technology. This investment supports its growth and innovation, building on its existing Irish presence and recent acquisition of Tetra Solutions.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Flexible work models
- Paid time off
- Paid parental and family leave
- Health care benefits
- Global wellness resources
- Employee assistance programs
- Rotation programs
- Mentor relationships
- Learning and development opportunities
- Retirement benefits
- Employee bonuses
- Stock grants & employee stock purchase plans
Company values
- Inclusive: We foster inclusion, equity and diversity to support our customers, communities and each other
- Driven: We keep it simple by focusing on what matters most so we can seize opportunities with speed and confidence
- Innovative: We constantly create ingenious solutions to the real challenges of today, tomorrow and beyond
- Accountable: We stand behind the work we do, the contributions we make and the high business standards we maintain
- Passionate: We meet challenges with energy and determination, always pursuing ever-higher standards
- Partners: We work with our customers to address obstacles before they become challenges
Company HQ
West Loop Gate, Chicago, IL
Articles
Leadership
James J. O'Connor
(Co-Founder)Co-founded Motorola Solutions in 1999. Founder and Chairman of Chicagoland Entrepreneurial Center and 1871. They are also the Global Head of Venture Capital and Managing Director at William Blair.
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