Content Marketing Lead, HealthJoy
$115-135k
Health benefits platform for employers
Be an early applicant
Health benefits platform for employers
201-500 employees
Be an early applicant
$115-135k
201-500 employees
Company mission
To simplify the healthcare experience by removing the complexity from being healthy and well.
Role
Who you are
- 7+ years of experience in B2B content marketing, journalism, or communications—preferably in healthcare, benefits, HR tech or SaaS (benefits background highly preferred)
- A strategic mindset with proven experience developing and executing successful content strategies across the funnel
- Exceptional writing, editing, and storytelling skills—able to simplify complexity, speak credibly to executive-level buyers and demonstrate a lively, creative voice in your writing
- A portfolio that reflects versatility in formats and voice, with an emphasis on clarity, relevance, and business impact including webinars, email, social media, data storytelling
- Experience managing editorial calendars, leading projects from research, analysis, ideation through delivery, and juggling multiple deadlines
- Collaborative and confident working cross-functionally in a fast-moving, high-growth environment
- Prior experience leading direct reports or freelance contributors
- Experience with personalizing content (by industry, persona, funnel stage) via account-based marketing, webinars, or product marketing
- Experience with SEO strategy, keyword research, and optimization for both thought leadership and lead generation content
- Working knowledge of CMS platforms and marketing automation tools
- Degree in marketing, communications, journalism, public relations or related liberal arts field
What the job involves
- We’re looking for a strategic and creative Content Marketing Lead who can turn insights into meaningful storytelling and impactful content that drives brand awareness, thought leadership, top of funnel engagement and pipeline conversion
- In this hands-on leadership role, you’ll lead creation of content that breaks through the clutter – leveraging your expertise and AI to scale smarter and faster
- You’ll execute the content strategy to resonate with our audience across multiple formats working cross-functionally with product marketing, performance marketing, enablement and sales
- Design and execute a comprehensive content marketing strategy aligned to HealthJoy’s business goals and buyer journey
- Translate product positioning, value props and enterprise-level stories into content strategy for target audience engagement (for example: HR professionals, benefit consultants, employers)
- Identify content needs and create a comprehensive content marketing strategy and full-funnel/multi-channel content calendar that aligns with HealthJoy's business goals and buyer journey
- Partner with SMEs to leverage original & secondary research to fuel engaging content and insights for your target audience
- Own and manage the editorial calendar across all content types and distribution channels, ensuring alignment with product launches, campaigns, and seasonal priorities
- Partner to develop and maintain a consistent process at the team level and with leaders to ensure alignment to standards and best practices across content disciplines
- Stay current on industry trends, competitive content, and the needs of our buyers to inform strategy and uncover white space
- Lead development of content across formats including blog articles, thought leadership, white papers, webinars, videos, sales decks, one pagers, email nurtures, and social media
- Translate complex product and industry topics into clear, persuasive and human-centered messaging
- Support product launches and feature releases with clear and engaging content that supports adoption and sales enablement
- Partner with internal SMEs to turn data, research, and customer insights into digestible and compelling narratives
- Collaborate with content writers, designers, freelancers, and agencies to produce polished, on-brand content
- Lead a small team of content contributors providing editorial guidance, feedback and support
- Mentor and develop talent, fostering a culture of quality, creativity and accountability
- Build strong working relationships with key stakeholders across Product, Marketing, Sales, and the Executive team to ensure alignment and buy-in
- Champion the voice of the brand internally and externally—ensuring consistent tone, messaging, and standards across all channels
- Drive internal processes to streamline content workflows and improve collaboration across functions
Our take
Although shopping around for a car or mortgage is standard practice, when it comes to medical procedures, people often take what they are given. HealthJoy is a company that helps employees shop around for the most cost-effective healthcare options, then rewards these employees when they take the lower-cost option.
The HealthJoy benefits experience platform combines a chatbot with artificial intelligence along with human input to settle on the most affordable available treatment for employee. Savings are then shared with the employee via a savings account or gift card. HealthJoy focuses on providing its services to larger companies, with tens of thousands of users, but has expressed intentions to work with small and medium-sized businesses in the future.
As healthcare costs continue to rise, HealthJoy is ready for continued success by helping employers manage expenses and improve employee care. With a strong track record and strategic partnerships, the company is set to deliver lasting value as demand for affordable, high-quality care grows.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2022
$60m
SERIES D
Feb 2020
$30m
SERIES C
Total funding: $108.5m
Company benefits
- Remote Work: Being a remote-first company, we give new employees a remote work stipend to ensure you can work comfortably from home
- Health & Wellness: We offer healthcare benefits including medical, dental, vision, therapy, HSA contribution match, EAP, telemedicine, virtual exercise therapy, and disability
- Company Events: We provide our employees with virtual-lunch-and-learns, virtual coffee chats, happy hours, and quarterly team activities
- Financial Wellness: We offer equity with our Stock Option Distribution Policy, 401k match, and an employee referral bonus program
- Recharge: HealthJoy provides employees the freedom they need to balance the responsibilities of both their work and home lives. We offer flexible PTO, paid holidays, parental leave, and more
Company HQ
River North, Chicago, IL
Leadership
Justin Holland
(Co-Founder & CEO)Having studied at MIT, they co-founded FreeCause in 2006 and OpenInstall in January 2011. They then spent 1 year as VP Platform at AVG before founding HealthJoy as CEO in March 2014.
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