Paid Marketing Manager, Figma

• 8+ years of experience in B2B SaaS growth and marketing
• 4+ years leading in-house team
• Experience managing large-scale, multi-channel paid media campaigns with a track record of success
• Expertise across paid channels (Google, Meta, LinkedIn, YouTube, programmatic) with experience in large media budgets and ROI optimization
• Experience working cross-functionally with finance, data science, and marketing to build partnerships and align strategies
• Demonstrated strong communication skills, with the ability to explain data and insights clearly to various collaborators
• Familiarity with incremental testing and comfortable working with financial critical metrics

Desirable

• We are seeking a Manager, Paid Marketing to head a team of media experts focused on driving user acquisition, pipeline creation, and brand awareness at scale
• This role is critical in developing data-driven strategies to accelerate Figma's global growth, collaborating across teams, and managing large media budgets to drive high-impact results
• You'll identify new opportunities, optimize campaigns, and innovate across paid media channels
• Lead and mentor a high-performing team of paid media professionals, ensuring alignment with business objectives and fostering growth
• Develop and implement cross-channel paid media strategies (search, social, display, programmatic) to drive acquisition, pipeline, and brand visibility
• Manage large media budgets ($XXM), focusing on efficiency, return on investment optimization, and achieving financial critical metrics
• Collaborate cross-functionally with finance, data science, demand generation, product marketing, and external partners to drive cohesive campaigns
• Communicate data-driven insights to senior leadership, explaining results and strategies in non-technical terms to build alignment and confidence
• Drive experimentation across platforms, using incrementality testing (MMM, Geo-X) and focusing on financial critical metrics to optimize performance
• Stay ahead of industry trends, identifying and using new platforms and technologies to unlock growth opportunities