Marketing Manager, Isaac Health
$100-120k
2 days a week in office
Virtual and in-home clinical service for dementia and other brain health conditions
Be an early applicant
Virtual and in-home clinical service for dementia and other brain health conditions
21-100 employees
Be an early applicant
$100-120k
2 days a week in office
21-100 employees
Company mission
To radically improve access and brain health care outcome for the population.
Role
Who you are
- The ideal candidate is an ambitious strategic executor who is just as comfortable managing Google Ads and analyzing customer acquisition costs (CAC) as they are coordinating conference logistics, drafting press releases, and hosting engaging webinars
- Experience: 3–5 years of marketing experience, preferably in telehealth, digital health, or the broader healthcare industry
- B2B & B2C Expertise: Proven track record of executing both patient-facing (D2C) acquisition campaigns and B2B lead generation strategies
- Technical Skills: Proficiency in CRM software (HubSpot preferred), Google Ads, SEO tools, and social media management platforms. AI native mindset preferred
- Event Management: Experience coordinating conferences, webinars, and managing physical/digital marketing collateral
- Analytical Mindset: Strong ability to analyze data, optimize campaigns based on CAC/CPL, and build business use cases for marketing spend
- Communication: Excellent written and verbal communication skills, with a knack for translating complex healthcare topics into engaging content for patients and partners alike
What the job involves
- Isaac Health is seeking a dynamic, data-driven and growth-minded Marketing Manager to lead our comprehensive B2B2C marketing strategy
- In this role, you will manage the "front door" to our business, driving top-of-funnel growth and brand awareness that directly feeds into our Partnerships, and Client Success teams
- You will own the end-to-end marketing funnel—from acquiring new patients via direct-to-consumer (D2C) channels to nurturing a robust B2B pipeline of payers, health systems, and medical groups
- The role offers medium-term growth opportunities to build out a marketing team
- Pipeline Generation: Serve as the entry point for B2B growth by nurturing a robust pipeline through cold outreach campaigns (e.g., email, Cleverly),impactful B2B webinars, and white papers
- Sales Collateral: Design and execute value-driven sales collateral, including one-pagers, brochures, pitch decks, and landing pages to support the Partnerships and Client Success teams
- CRM Management: Track opportunities and marketing touchpoints seamlessly through HubSpot, ensuring alignment with organizational growth goals
- Partner Marketing: Collaborate with partner organizations to drive co-branded collateral, joint marketing campaigns, and press releases
- Logistics & Planning: Coordinate all aspects of industry conferences (e.g., RISE, HCBS, MHPA, TAHP, NAMD) for our leadership team
- Material Management: Manage the creation and distribution of physical marketing materials, including pamphlets, flyers, and promotional items for events
- Event Hosting: Organize and execute high-visibility event activities, such as cocktail receptions and sponsor booths, to put Isaac Health on the radar of key health plans and stakeholders
- Digital Advertising: Develop and manage highly successful D2C campaigns across Google, Bing, Facebook, and other channels
- Patient Education: Coordinate and host patient-facing webinars (e.g., monthly "Learn at Home" series) to drive engagement and retention
- Patient Experience: Create custom patient welcome packets for different programs and monitor patient feedback forms on a bi-weekly cadence to ensure high satisfaction
- Communications: Curate and deliver a monthly patient newsletter tackling salient topics in brain health care, aiming for high open rates and engagement. Provide timely email communications for key product launches (e.g., GUIDE, Behavioral Health)
- Social Media Management: Own and grow all Isaac Health social media accounts, primarily LinkedIn, Facebook, and YouTube, highlighting our growth and thought leadership
- Web Optimization: Launch and maintain targeted landing pages, ensuring accurate information, strong UI/UX, and brand consistency
- SEO: Continuously execute SEO best practices to achieve and maintain top Google rankings for key clinical and program web pages
- Content Creation: Publish monthly blog posts, newsroom updates, and thought-leadership content targeted at payers, health systems, and patients
- Performance Tracking: Rigorously track ad campaign KPIs—including spend, Cost Per Lead (CPL), and Customer Acquisition Cost (CAC)
- Continuous Optimization: Analyze performance trends and optimize budgets, ad copy, targeted keywords, and geographies on a daily/weekly basis to achieve maximum ROI
- Optimize processes and workflows to ensure Isaac Health meets or exceeds any client expectations and to ensure client metrics are met and outcomes achieved
- Continuously monitor performance metrics and ensure proactively that compliance standards, SLAs, and reporting requirements are met
- Collaborate with other departments such as HR, L&D, Clinical Operations and Business Operations for all marketing efforts
Our take
Brain health conditions such as dementia are fundamentally life-changing, but the study of them has lagged behind and more research and treatments are sorely needed. Bringing its service to the table is Isaac Health, a brain health and memory clinic platform.
Looking to dramatically transform patient care in the brain health sector, the company partners with health systems and insurers to deliver screening, diagnosis, treatment and ongoing care. And its built by top neurological specialist and offers services like medication management and cognitive rehab, making high-quality brain care more accessible and timely.
The company has recently secured a number of new partnerships and funding has allowed the company to continue to better its product, with the hope to free brain condition patients from the added stress of organizing appointments and seeking the right treatment plans. It is certainly an appealing offering, and one that could see the company to future success.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Aug 2025
$10.5m
SERIES A
Jan 2024
$5.7m
SEED
Total funding: $20.5m
Company benefits
- Health insurance
- Remote working
- 401k
- Unlimited vacation
Company HQ
Garment District, New York, NY
Leadership
Julius Bruch
(Co-Founder & CEO)Previously a Medical Doctor and Scientist for the German Centre for Neurodegenerative Disease Research, and was a Visiting Research Scientist at Harvard Medical School.
Joel Salinas
(Co-Founder & CMO)Currently a Clinical Associate Professor of Neurology at NYI Grossman School of Medicine. Previously worked as a Neurologist at NYU Langone Health, and as Assistant Professor of Neurology at Harvard University. Also worked as a Neurologist at Massachusetts General Hospital.
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