Associate Manager of Integrated Marketing, Live Nation
$65k
Plus stock reimbursement program
More information about location
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$65k
Plus stock reimbursement program
More information about location
1001+ employees
Company mission
To help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- 2–3 years of experience in advertising, marketing, cross-platform media, or brand promotions, ideally within a fast-paced agency or media environment
- Excellent written and verbal communication skills, with a clear, professional, and persuasive writing style
- Strong organizational and project management abilities, with experience balancing multiple workstreams and deadlines
- Proficiency in Microsoft Office Suite (particularly PowerPoint and Excel) and Apple Keynote for proposal development
- Familiarity with research and analytics tools such as YouGov, Domo, or Quantcast (preferred but not required)
- Bachelor’s degree in Marketing, Communications, Business, or a related field—or equivalent practical experience
What the job involves
- Live Nation’s Integrated Marketing team builds innovative, insight-led partnerships that harness the power of live music to solve complex brand challenges
- As an Associate Manager, you will play a role in developing strategic campaigns and pitch presentations for prospective corporate partners
- By applying your knowledge of Live Nation’s media and sponsorship platforms, you’ll contribute to the creation of marketing proposals that drive business growth while collaborating closely with cross-functional teams in a dynamic and creative environment
- Achieve a foundational understanding of Media & Sponsorship assets, processes, and stakeholder roles by engaging with internal experts, observing workflows, and leveraging available resources
- Secure and interpret primary and syndicated research (e.g., YouGov, Domo) to uncover consumer insights, client positioning, and category trends that inform strategic recommendations
- Track and share emerging marketing trends, technologies, and competitive strategies relevant to sponsorship and advertising
- Synthesize ideas from brainstorming sessions into actionable themes and creative concepts
- Working with oversight of a senior team member, develop marketing campaigns for prospective advertisers, applying gained knowledge of Live Nation offerings
- Under manager direction, competently compose and design persuasive, visually compelling marketing proposals, including copywriting, layout, and visual asset sourcing
- Support the development of detailed program budgets that align with client goals and internal pricing models
- Develop solid working relationships with internal and external stakeholders to leverage connections to resource IM requests effectively
- Demonstrate strong presence in meetings through active listening, insightful contributions, and presentation delivery
- Create and manage internal documents that drive organization and efficiency, including opportunity calendars, tracking tools, and timelines
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2005, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Beverly Hills, CA
Leadership
Michael Rapino
(CEO & President)Michael joined Live Nation Entertainment in 2005 as CEO and President. Previously, he spent 10 years in various Marketing and Entertainment roles at Labatt's Breweries of Canada. He also held several roles at Clear Channel Communications, including CEO and President of Global Music.
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