Marketing Automation Specialist, Xero
Operations
Office located in Devonshire Square, London
Accounting software for small businesses
Be an early applicant
Accounting software for small businesses
1001+ employees
Be an early applicant
Office located in Devonshire Square, London
1001+ employees
Company mission
To make life better for people in small business, their advisors, and communities around the world.
Role
Who you are
- You bring hands-on experience in email and marketing automation, preferably with Salesforce Marketing Cloud
- A solid technical understanding of HTML, CSS, AMPscript, and SQL allows you to build and troubleshoot dynamic content confidently
- Your approach includes a strong documentation mindset, ensuring processes and decisions are recorded to support team maturity
- Collaborating with diverse stakeholders comes naturally to you, managing expectations and delivering on briefs accurately
- You possess a keen eye for detail, ensuring high-quality assurance and compliance across all campaigns
- Understanding data ingestion and segmentation logic helps you manage audiences effectively based on business rules
- Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team
What the job involves
- As a Marketing Automation Specialist (Operations), you will play a pivotal role within the Customer Engagement team, focusing on building and delivering global and regional communications
- You will be hands-on with the marketing automation tech stack, specifically Salesforce Marketing Cloud, to design, test, schedule, and deploy campaigns that reach users worldwide
- Beyond campaign execution, you will contribute significantly to efficiency initiatives that lift the delivery maturity of the wider team
- This involves improving templates, documenting processes, and identifying opportunities to streamline workflows
- Your work ensures that regional marketers are supported effectively, allowing the team to deliver high-quality, personalised content that helps small businesses thrive
- You will join the Customer Engagement team, a collaborative group dedicated to connecting small businesses with technology through impactful communication
- Working globally, the team partners closely with Product Marketing, Data and Insights, and regional stakeholders to align on roadmaps and deliver consistent results
- Utilising a tech stack that includes Salesforce Marketing Cloud, HTML, CSS, AMPscript, and SQL to develop dynamic content
- Delivering regional newsletters, events, product updates, and cross-channel campaigns
- Standardising processes by contributing to reusable email templates, build patterns, and QA checklists
- Documenting builds, audiences, and workflows to improve team efficiency and knowledge sharing
Salary benchmarks
Our take
For a long time, high-quality financial services have been reserved for large-scale businesses. Xero solves this problem by giving small businesses, accountants, and bookkeepers access to best-in-class finance and accounting solutions.
Xero is one of the largest companies of its kind, with its promise to save time and effort for small business owners - who often don’t have in-house accounting teams - capturing interest and allowing the company to scale. It has a strong rival in Intuit QuickBooks, which offers similar services, but competes by being most effective for growing startups, and having an incredibly simple user experience.
A series of acquisitions and partnerships, including the purchase of Instafile in 2018, have consolidated Xero’s market share. The company continues to add new integrations, such as with Vehocheck Workshop Manager, and the 2023 launched Beautiful Business Fund that will help small businesses accelerate growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company HQ
Te Aro, Wellington, Wellington
Leadership
Prior to Xero, she founded Boardlist and Joyus. She also served as the CEO of Polyvore and as a President of Asia Pacific and Latin America Operations at Google.
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