Paid Search Associate, Braze
Search Engine Marketing
$80.5-85k
OTE
$72.5-76.5k
BASE
OTE includes Bonus / Commission, + RSU's + Employee Stock Purchase Plans
Customer engagement platform
Job no longer available
Customer engagement platform
1001+ employees
Job no longer available
$80.5-85k
OTE
$72.5-76.5k
BASE
OTE includes Bonus / Commission, + RSU's + Employee Stock Purchase Plans
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- The ideal candidate must have experience running global search campaigns, a data-driven mindset, proficiency with Salesforce and Tableau, and the ability to see beyond in-platform data to uncover strategic business insights
- 3-4 years of experience running paid search campaigns, with an understanding of regional nuances
- Experience managing B2B paid search programs with at least $250K in monthly investment, optimizing toward sales pipeline while maximizing ROAS
- Ability to make informed data driven decisions on budget allocation based on performance data
- Excellent written, verbal, and visual communication skills with a strong attention to detail
- Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
- Experience managing localized ads in LATAM, EMEA, and APAC markets is a plus
- B2B SaaS or prior agency experience preferred
What the job involves
- Braze is looking for a SEM Associate with B2B experience to join our digital marketing team
- As a key member of our Global Digital Marketing team, you will work alongside colleagues based in diverse regions
- Reporting to the SEM Digital Marketing Manager, this role will support the development and execution of global SEM strategies across AMERICAS, EMEA and APAC
- The role will be responsible for supporting bid management, reporting, keyword and targeting strategies, and making campaign adjustments based on performance history
- Your primary focus will be generating pipeline and optimizing pipe to spend ratios
- Plan, execute, and optimize paid search campaigns across various platforms (Google Ads, Bing) with a focus on B2B audiences
- Conduct keyword research, ad copy creation, and bid management
- Design, launch, and measure A/B experiments focused on finding optimal campaign setup and landing page experiences
- Monitor campaign performance and make data-driven adjustments to achieve KPIs and ROI targets
- Utilize Salesforce and Tableau to analyze campaign data and provide comprehensive performance reports
- Collaborate with product, campaign and brand teams to align paid search strategies with business objectives and pipeline goals
- Identify trends, insights, and opportunities for growth within the B2B sector
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt it's placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
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Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
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