Senior Demand Generation Manager, CaptivateIQ
$124-190k
OTE
Salary dependent on location
3 days a week in office
Commission management platform
Job no longer available
Commission management platform
201-500 employees
Job no longer available
$124-190k
OTE
Salary dependent on location
3 days a week in office
201-500 employees
Company mission
To bring joy and transparency to sales performance management.
Role
Who you are
- This role is ideal for someone who takes full ownership — strategic and scrappy — with a strong bias to action and the ability to scale programs with both precision and creativity
- 4–6+ years of B2B demand generation experience, ideally in a high-growth, multi-product SaaS company
- Proven track record of owning pipeline targets and delivering measurable results
- Experience supporting segment-specific GTM strategies (e.g., ENT vs. MM)
- Deep knowledge and ownership experience of multi-channel campaign execution, segmentation, and attribution
- Data-driven mindset with expertise in tools like Salesforce, HubSpot, Google Analytics, and LinkedIn Campaign Manager
- Strong communication skills and a bias for cross-functional collaboration
- Creative and adaptable — knows when to follow proven playbooks and when to invent new ones
- Comfortable rolling up your sleeves and making things happen
- Familiarity with AI tools to improve marketing efficiency, personalization, or campaign experimentation
What the job involves
- As a Senior Demand Generation Manager, you’ll be at the forefront of driving CaptivateIQ’s pipeline engine
- You’ll lead the development and execution of full-funnel campaigns across channels—owning strategy, execution, and results
- Reporting to the Director of Demand Generation, you’ll partner closely with sales, product marketing, corporate marketing, digital, and marketing ops to turn bold ideas into high-impact programs that generate and accelerate qualified pipeline
- Fully own the strategy, execution, and results of integrated campaigns — from planning and creative direction to multichannel execution and optimization (digital, events, webinars, email, paid media, SEO/SEM, partnerships)
- Develop and manage quarterly campaign calendars, goals, and forecasts
- Build integrated programs that tie together compelling content, intent data, and outbound efforts to influence buyers throughout the funnel
- Partner with Product Marketing to translate messaging into campaign narratives and offers
- Collaborate with Sales and BDRs to align on outbound strategy, target accounts, and follow-up workflows
- Monitor performance daily and optimize campaigns to improve conversion rates, efficiency, and ROI
- Report on pipeline results and share learnings to inform future programs
- Experiment and iterate quickly—bringing new formats, ideas, and channels to the table
Our take
CaptivateIQ is an incentive compensation platform using AI to automate commission workflows. Businesses spent an exorbitant amount each year managing commission processes, so the company's no-code SaaS is a welcome overhaul for the sector.
CaptivateIQ's platform improves both the efficiency and accuracy of existing legacy processes, serving any type of organization that utilizes a performance-based compensation plan. The founding team has real experience with the cumbersome process of managing commission payments, which is why they chose to target this particular problem.
CaptivateIQ has been smart in building a more generic product, allowing it to attract big-name clients from different sectors. This broad customer acquisition, atop regular funding injections, has helped CaptivateIQ reach Unicorn status. The company continues to add to its offering, for example with the launch of its AI-powered payee experience in 2025.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2022
$100m
SERIES C
Apr 2021
$46m
SERIES B
Total funding: $159.2m
Company benefits
- 100% of medical, dental, and vision covered including 75% for dependents
- Unlimited vacation days and quarterly mental health days so you can recharge
- $1,000 to explore your dream destination on your work anniversary
- $500 annual professional development stipend to continue growing and learning
- $500 home office stipend to decorate your home office
- $1,000 caretaker stipend to make sure our parent colleagues are being supported
- Virtual team lunches to keep you connected
- 401k plan to participate in and save towards the future
- Newest hardware and tools for the job
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ
Company HQ
China Basin, San Francisco, CA
Leadership
Mark Schopmeyer
(Co-CEO & Co-founder)Former Investment Professional at Carrick Capital Partners and Finance and Strategy Manager at BrightRoll. Former Investment Banking Analyst at Jefferies & Company and Lehman Brothers. BA in Business Administration from Berkley School of Business.
Conway Teng
(Co-CEO & Co-founder)Former employee at Gusto in Finance and Business Operations. Previously Head of Growth at OrderAhead. Founder of FiveStars. Graduated from Berkley.
Hubert Wong
(Principal Engineer & Co-founder)Was CTO of the company for 6 years. Former Senior Software Engineer at Vungle, OpenTable and CoPilot Labs. BS in Electrical Engineering and Computer Science at Berkley.
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