Lead Product Marketing Manager, Workiva
$133-214k
+ A discretionary bonus typically paid annually; + Restricted Stock Units granted at time of hire
Travel up to 40% required
Software for sustainability, GRC & financial reporting
Job no longer available
Software for sustainability, GRC & financial reporting
1001+ employees
Job no longer available
$133-214k
+ A discretionary bonus typically paid annually; + Restricted Stock Units granted at time of hire
Travel up to 40% required
1001+ employees
Company mission
To power transparent reporting for a better world.
Role
Who you are
- Bachelor’s Degree in marketing or related field
- 8+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and sales
- Reliable internet access for any period working remotely, not in a Workiva office
Desirable
- Previous business-to-business (B2B) marketing or product marketing experience in Software as a Service (SaaS) industry, sales channel support preferred
- Preferred background in Capital Markets, Financial Reporting, and/or SEC Reporting
- Proficiency in implementing product-led growth go-to-market strategies, approaches, and tactics
- Effective communication skills across all organizational levels, spanning from buyers and end-users to executive management
- Demonstrated success in collaborating and influencing cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer Success
- Strategic mindset with the ability to derive insights from data for decision-making
- Proven ability to innovate and optimize business-driving strategies
- Exceptional communication and program management skills
What the job involves
- Workiva’s Product Marketing team leads the go-to-market strategy for Workiva's premier cloud-based platform
- We are seeking a Lead Product Marketing Manager to create and manage global go-to-market (GTM) efforts supporting our Financial Reporting solutions of Capital Markets and Private Company Financial Reporting
- The Lead Product Marketing Manager for Financial Reporting creates the GTM strategies and develops deep expertise in solutions within their focus area to drive buyer awareness and desired business outcomes
- This includes product positioning, business analysis, competitive positioning, product requirement development and sales enablement
- This role will lead initiatives cross-departmentally and provide solution and market expertise to various stakeholders across the business to ensure alignment on business goals and the customer point of view
- Capture and detail user persona reporting processes for the Capital Markets and Private Company Financial Reporting solutions, creating clear assets that convey timelines, steps, and pain points
- Develop in-depth persona profiles through customer interviews, sales calls, and product discovery
- Craft compelling, validated messaging frameworks for sales and marketing
- Monitor and analyze competitors and develop battlecards for seller enablement
- Build a network of data and market intel sources for IPO and Capital Market insights to provide quarterly insights on market drivers
- Develop Market Requirements Documents (MRD) to inform product gaps and roadmap considerations
- Analyze market trends and past performance to develop forecasts and report on solution business health
- Establish criteria for Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) for Capital Markets and Private Company Financial Reporting
- Lead product launches and map customer Jobs-to-be-Done (JTBD) to technical needs
- Collaborate with Product Management, Sales, Sales Operations, and Field Readiness for successful sales roll-outs of sales enablement and support tools
Our take
For large-scale businesses, collecting and sharing data can be a complex and challenging process. Workiva solves this problem with its AI-powered data platform.
Workiva is one of the biggest players in the market, serving around 75% of Fortune 500 companies, including Google and Delta. Workiva's controlled, secure and audit-ready platform has maintained a clear edge over much of its competition.
Workiva's quality product and its commitment to transparency has made it a firm favourite with companies around the world. If it can maintain this, it stands to consolidate its impressive growth even further in the coming years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2014
$0.7m
EARLY VC
Dec 2012
$30.7m
SERIES C
Total funding: $46.9m
Company HQ
Ames, IA
Leadership
Julie Iskow
(CEO)Julie joined Workiva in 2019 sa COO/President and became CEO in 2023. Previously, she served as the CTO at Medidate Solutions and as the CIO at WageWorks.
David Haila
(CTO)David has been at Workiva since 2009, joining the team as a Senior Software Engineer. Since then, he has held a number of roles and became CTO in 2023.
Jill Klindt
(CFO & EVP)Jill has been at Workiva since 2008, joining as a Controller before holding a number of roles and becoming CFO & EVP in 2023. Previously, she held Financial roles at Financial Intelligence, Wells Fargo Financial, CitiMortgage, and Principal Financial Group.
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