Paid Media Coordinator, Moonbug
Camden, London
Entertainment company for kids
Be an early applicant
Entertainment company for kids
501-1000 employees
Be an early applicant
Camden, London
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- The individual will be a team player as well as being able to handle tasks independently and take the opportunity to self-learn
- This is a demanding and fast-paced role with growth potential that requires curiosity and significant initiative
- Experience of working with Google Ads, Meta Ads or Google Ads Manager is desired but not a requirement
- Basic marketing knowledge
- Comfortable with using Excel and Powerpoint
- Comfortable presenting campaign performance on calls and in person
- Basic data analysis skills
- Basic understanding of social and YouTube campaign management
What the job involves
- We are seeking a Paid Media Coordinator to manage internal and client paid media campaigns, primarily on Google Ads Manager, but also across other advertising platforms
- The role will involve the evangelisation of Paid Media campaigns
- The successful candidate will enjoy interacting with different stakeholders (client, commercial, channel managers), be able to adapt to and manage new tasks as they arise, as well as juggle multiple and diverse responsibilities, with a strong emphasis on organisation and meticulous attention to detail
- This will be an A-Z process, starting from creating campaign strategies, sending proposals to clients and internal teams, campaign set up, optimising and ensuring the smooth running of campaigns day-to-day, as well as reporting on its performance
- You will be working with some of the biggest brands in the kids and family space
- You will be based in our London office handling the UK and EMEA based campaigns and work closely with our team in Los Angeles
- Coordinate client strategy, manage & optimise campaigns, report into clients & colleagues
- Reach performance targets for allocated accounts, ensuring the best ROI across paid social
- Strategise investment opportunities for internal campaigns to help promote Moonbug events, new releases and our brands across paid social platforms. Present these findings to internal teams regularly, highlighting the strengths and limitations of the paid media strategy
- Ongoing campaign optimisation adjust targeting & refresh creative
- Regularly check account performance & budget utilisation
- Deliver regular reports & analysis to clients & internal stakeholders, showing campaign results & highlighting key trends
- Leasing with the commercial team for any reporting deliverables, working on post-campaign-reports, sending weekly updates to clients where required
- Keep abreast of latest innovations within the advertising space, informing clients & colleagues of updated "best practices"
Salary benchmarks
Our take
Moonbug is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
Despite its relatively recent inception in 2018, the company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30 billion minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand seeks to raise the profile and recognizability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company benefits
- Life Insurance
- Private Health Insurance
- Parental Leave
- Wellness Resources
- Others
Company HQ
Camden Town, London, UK
Leadership
John Robson
(COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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