Product Marketing Manager, Pulley
Early Stage
$150-200k
Equity information platform for startups
Open for applications
Equity information platform for startups
21-100 employees
Open for applications
$150-200k
21-100 employees
Company mission
To make it easier for anyone to start a company.
Role
Who you are
- You’ve seen things: 5 years of experience in product marketing
- Experience setting marketing strategy AND executing: You’re able to balance strategic vision and operational excellence, from setting high-level team strategy to getting in the weeds planning launches and doing competitive research. This is a startup and you will be doing both
- Product marketing depth: With core competencies in positioning, messaging, launch management, and partner marketing
- Marketing breadth: You understand partnerships, channel, content, and comms strategy in addition to product marketing strategy
- Writing ability: You’ve written short-form and long-form content, and can point to examples of your writing. You’re comfortable using AI to get something started and move quickly
- Experience with AI and/or crypto
- High-quality bar: You've developed marketing strategies and tactics that put the customer first, while hitting growth goals at the same time
- Goal setting & prioritization: You know how to set both short-term goals and long-term goals that are used for prioritization and focused on impact
What the job involves
- We are seeking a Product Marketing Manager to lead our early stage customer growth initiatives
- You'll develop and execute strategies to attract and retain our core customer while positioning Pulley as the premier equity management solution for scaling organizations
- Product Marketing Strategy: Develop positioning and messaging that resonates with early stage companies. Help build the foundation for Pulley’s company-wide positioning strategy
- Positioning: Create compelling messaging and content for early stage companies, focusing on products and features that resonate with this specific customer segment
- Product Launches & GTM: Collaborate with product teams to inform the roadmap based on customer insights. Develop, lead, and execute on successful product launches and ongoing marketing campaigns. Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and new product newsletters, etc
- Content Strategy: Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral
- Master Collaborator: Work cross-functionally with product, sales, design, communications, support, etc
- Partnerships: Work with our partners on co-marketing efforts. We partner with multiple players in the startup ecosystem, including YC and other influencers of early stage startups
Our take
Due to startups raising funding in multiple stages, calculating the ownership breakdown as the business evolves can be difficult. Pulley hopes to make that process less opaque with cap-table management and scenario-modelling tools that provide founders with employee and investor equity information.
The platform enables startups to model dilution in future rounds, helps employees understand the value of their equity as the company grows, and makes maintaining equity plans faster and easier.
Based on the costs to manage cap tables and the potential opportunity lost due to companies staying private for longer periods, the market Pulley operates in is worth up to $10 billion. Competition comes from Carta and Morgan Stanley's Shareworks.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jul 2022
$40m
SERIES B
Oct 2020
$10m
SERIES A
Total funding: $50.2m
Company benefits
- Generous health insurance
- Unlimited vacations
- Commuting & food
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Yin Wu
(Founder)Computer Science BS from Stanford. Former software engineer at Microsoft and founder of several computer technology start-ups.
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