Senior Manager of Paid Media, Smartly.io
Contractor, 1 Year Term
3+ days a week in office
AI-powered advertising platform
Job no longer available
AI-powered advertising platform
501-1000 employees
Job no longer available
3+ days a week in office
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- You have firsthand experience running cross-channel programs, with a keen focus on delivering business results
- If you thrive on driving measurable impact, leading cross-channel strategies, and pushing creative boundaries, this role is for you
- Have 6-8 years of paid media experience, managing large budgets with a focus on efficiency and ROI
- Have deep technical expertise in LinkedIn, Google Ads (Paid Search, Video, Demand Gen and Display/Programmatic), Meta, and TikTok
- Are data-driven, Strong analytical skills with the ability to work autonomously to manipulate and analyze large datasets, with adequate knowledge of Microsoft Excel and Google Spreadsheets — pivot tables and ‘VLOOKUP’
- Have demonstrated success building cross-channel reporting and tying paid media performance to OKRs and revenue
- Are detail-oriented, good project management and organizational skills with the ability to work on tight deadlines
- Have high standards for creative quality and user experience
- Have hands on experience in precision targeting and leveraging segments or third party data
- Have excellent communication and collaboration skills while working with internal teams and cross-functional partners
- Have proven success driving pipeline and revenue through multi-channel paid campaigns
- Have a track record of meeting aggressive growth targets in fast-paced environments
What the job involves
- We’re looking for a bold, data-driven marketer to step in as Senior Manager, Paid Media & Performance Marketing on Smartly’s Growth Marketing team
- This is a one-year contract to cover a maternity leave—an opportunity to lead world-class campaigns across North America and Europe, and manage two talented paid media managers
- Step into a high-impact role as Interim Senior Manager, Paid Media, where you’ll shape global campaigns across North America and Europe and lead a team of two paid media specialists
- This is your chance to run a world-class program, push creative boundaries, and drive measurable business growth through innovative, cross-channel strategies
- Plan, test and scale global demand gen paid programs to to generate high-quality leads for sales ultimately contributing to revenue growth
- Develop cross-channel media plans for global programs across Google, LinkedIn, Meta, TikTok, and publisher buys with target goals and cost estimates
- Provide insights and recommendations for campaigns across the funnel from awareness to consideration to conversion
- Partner with Analytics to design and maintain reporting infrastructure: reporting trackers, Tableau dashboards with visibility into KPIs, pacing, and cost efficiency
- Manage, analyze and optimize the paid media budget end-to-end, including forecasting, pacing, and reporting performance to leadership and cross-functional partners
- Develop new campaigns with the Brand team, providing direction and feedback on creative to drive results
- Evaluate the cross-plantform paid media campaigns from targeting, bidding and creative to landing pages and provide recommendations to improve performance
- Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance
- Provide creative level insights to make adjustments to creative to improve performance with the Brand team
- Evaluate new potential vendors and partners, and build new testing frameworks to measure performance
- Oversee the paid media budget, including PO generation and processing, and make investment recommendations based on performance
- Identify bottlenecks and optimization opportunities to improve conversion rates across each prospect stage
Application process
- Start on December 1st
Salary benchmarks
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$3m
SERIES A
Total funding: $3m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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