CRM Manager, Bally's Interactive
9-12 Month Fixed Term Contract
+ Annual bonus + Company share scheme
2-3 days a week in office
Digital arm of entertainment provider, Bally's Corporation
Be an early applicant
Digital arm of entertainment provider, Bally's Corporation
1001+ employees
Be an early applicant
+ Annual bonus + Company share scheme
2-3 days a week in office
1001+ employees
Company mission
To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.
Role
Who you are
- We are looking for an energetic person with a hands-on approach to support the team in embedding our new ways of working and to contribute to our commercial performance
- Braze expertise, strong people management and collaboration with cross-functional teams are key requirements to ensure our multi-channel campaigns (email, SMS, in-app / on-site, direct mail and more) across the entire lifecycle are executed successfully and meet business goals, such as increased player engagement, retention and lifetime value across our UK & Ireland brands
- Possess experience in multi-channel CRM campaign delivery
- Be an exceptional people manager with experience managing large teams
- Have the ability to manage numerous stakeholders, at both senior and junior levels
- Experience working with Braze. Preferably Braze certified
- Experience in iGaming / Sports Betting industry with a passion for digital marketing within the industry is preferred
- Be process and value driven with a customer-first mindset
- Be personable, friendly and communicative with the ability to push back to stakeholders of all levels effectively
- Have a strategic mindset, ensuring campaign objectives are aligned to commercial goals
- Have strong numerical and analytical skills
- Have strong resilience with the ability to effectively handle problems and barriers in order to meet objectives
- Have a flexible and adaptable approachable and able to think creatively & decisively as plans evolve and events unfold
What the job involves
- At Bally’s Interactive we are looking for an experienced CRM Manager to join our CRM and Player Engagement team
- The successful candidate will be responsible for managing a large team of campaign execution specialists to ensure that we send out the right CRM campaigns, to the right customer at the right time across our portfolio of brands for UK and Ireland
- Leading, managing and developing a team of CRM Executives (currently 7) to ensure cohesive and efficient operations
- Fostering a culture of innovation, collaboration, and continuous improvement within the CRM & Player Engagement team
- Working closely with the CRM Planning Manager to effectively plan and manage individuals’ workload & priorities
- Collaborating with third-parties
- Offering strategic input into campaign plans, turning briefs into action effectively
- Managing and governing the end-to-end multi-channel CRM campaign process from brief to campaign execution
- Owning additional tactical CRM & Player Engagement projects that sit outside of standard campaign process
- Assisting the team with the campaign creative workflow & act as main escalation point for any campaign issues
- Governing campaign QA process, ensuring all campaigns are 100% error-free, delivered to brief & within agreed SLAs
- Creating a campaign measurement framework to effectively assess campaign performance & share with stakeholders
- Collaborating with CRM Operations and cross-functional teams to enhance & automate campaigns and develop advanced segmentation models, creating new customer data points as needed
- Supporting the wider CRM Strategy that aims to optimise the efficiency & effectiveness of our CRM player comms
- Working closely with CRM Campaign Planning Manager to ensure team capacity aligns with roadmaps and key business projects and priorities
- Developing & optimising effective, collaborative ways of working between cross-functional teams
- Developing, formulating and refining the CRM Manager (Activation) role to align to our newly created ways of working
- Building strong working relationships with key teams across CRM & Player Engagement, Acquisition & Digital, Creative Studio, Data, Product and MarTech
- Acting as a primary point of contact for internal stakeholders, ensuring their needs and expectations are met
Salary benchmarks
Our take
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.
Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.
In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
99% employee growth in 12 months
Company
Company benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
Company HQ
Pool Dam, Newcastle-under-Lyme
Articles
Leadership
Robeson Reeves
(CEO)Progressed from Quantitative Analyst & Games Statistician of Gamesys to COO in 10 years. Became President of Bally's Interactive when Gamesys was acquired by Bally's Corporation.
Diversity, Equity & Inclusion at Bally's Interactive
- To continue to raise the bar on Diversity and Inclusion at Bally's Interactive, we have created an umbrella brand for this body of work, B+I, which stands for Bally's and Inclusion, but the ‘I’ also represents each of us as individuals, embracing, celebrating, supporting, listening, and learning from each other, as one beautiful, diverse Bally's team!
- We have four active and vibrant employee networks. Pride represents the LGBTQ+ community; our Parents Network is a space for working mums and dads; the Global League of Women (GLOW) promotes gender equality; and BAME is the voice for Black, Asian and minority ethnic employees. These networks give our colleagues a channel to provide input into policy making, as well as supporting information exchange, education, and community events. They also provide a platform for mentoring and a safe place for discussion to take place
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