Marketing Manager, Snap Inc.

• The ideal candidate thrives working with both local and remote teammates and has an intuitive sense for inspiring others across a broad range of cultures, audiences, and moments
• You are efficient, independent, resourceful, and highly collaborative, with strong judgment and a clear point of view
• You are comfortable operating in a fast-moving, ambiguous environment, managing multiple work-streams and stakeholders at once, and balancing strategic thinking with hands-on execution
• You bring experience across categories such as technology, innovation, gaming, or other culture-shaping brands, and are fluent in the software, hardware, and emerging technology landscape shaping the AR category
• Has contributed to and/or led standout creative storytelling in prior brand marketing roles
• Experience leading integrated brand or product campaigns across multiple channels and touch points
• Experience developing content and marketing programs across channels including social, web, email/CRM, video, presentations, and other consumer-facing materials
• Strong background in creator, influencer, partnership, and/or culture-led marketing
• Experience working with world-class creative teams, agencies, production partners, and brands people love
• Strong cross-functional partner and invaluable collaborator who embodies kindness and respect, inspires forward momentum, and consistently raises the quality of work
• Leads with a decisive, strategic, big-picture perspective and demonstrates strong judgment in service of the business
• High level of emotional intelligence, sharp intellect, and the ability to influence across teams and levels
• Strong ability to juggle multiple complex projects at once and operate effectively in ambiguity
• Ability to manage up and cross-functionally with ease, clarity, and ownership
• Exceptional written and verbal communication skills
• Strong initiative, attention to detail, and follow-through
• Bachelor’s Degree or equivalent years of experience
• Experience launching hardware products and consumer electronics
• 10+ years of experience in Brand Marketing, Product Marketing, or integrated consumer campaigns
• Experience building integrated go-to-market plans across brand, content, creators, media, and owned channels
• Knowledge of and experience with Snap Inc. products

Desirable

• The Creative & Marketing team at Snap brings our brands to life in culture so more people understand who we are and how to utilize Snap Inc. products and services
• In this role, you’ll lead and drive key brand and go-to-market initiatives for SPECS, translating business strategy into marketing vision and output across the consumer journey
• You’ll be a core cross-functional leader across the organization, helping shape how SPECS shows up across campaigns, content, creators, channels, and launch moments in both the U.S. and global markets
• Lead and drive key SPECS brand and go-to-market initiatives across campaign development, launch, and sustain phases, ensuring the work is strategically sharp, creatively excellent, and aligned to business goals
• Translate product capabilities, audience insight, and business priorities into compelling brand storytelling, marketing programs, and real-world use cases that make SPECS feel desirable, relevant, and human
• Lead creator, influencer, and cultural partnership strategy in support of major launches and brand moments, partnering with internal teams and external collaborators to build credibility, desirability, and social proof
• Shape content strategy and execution across owned and amplified channels, including social, web, email/CRM, and campaign assets, ensuring consistency of message, tone, and brand expression across every touchpoint
• Partner with Strategy, Creative, Production, and Project Management to develop inspiring briefs and drive work from concept through execution while upholding a high standard of creative excellence
• Partner with Media and Channel Marketing to develop integrated brand and performance plans that move audiences from awareness and desire to consideration, action, and post-launch engagement
• Lead communication and collaboration across cross-functional teams including Product, Comms, Developer Relations, Research, Media, and external partners to keep work moving and ensure organizational alignment
• Manage budgets, agency partners, and external collaborators with strong judgment, accountability, and attention to detail
• Track and report on campaign, channel, creator, and content performance; synthesize learnings; and identify opportunities to optimize future work for greater impact
• Cultivate a collaborative, inclusive, and high-trust team environment, and contribute as a strong partner across the broader organization