Senior CRM Analyst, Kinship
Email Marketing
Developer of pet care technology
Job no longer available
Developer of pet care technology
201-500 employees
Job no longer available
201-500 employees
Company mission
To help more people have the products, services, and knowledge needed to give their pets the best life possible.
Role
Who you are
- 4+ years experience as a CRM associate or manager focused on email execution and preferably push notifications and SMS channels too
- 3-4+ years experience in CRM related reporting with experience creating dashboards and reporting for the team using ESP data and Google Analytics
- 3-4+ years experience in CRM/audience management including cohort segmentation and personalization
- Experience using Iterable (ESP) including building emails and performing QA is preferable and a BIG plus
- Experience executing A/B testing, performing analysis of results and reporting back to the business
- Deliverability/sender reputation management experience is preferred
- Proactive and highly motivated. You have experience working cross-functionally and independently, consistently driving projects to completion
- Demonstrated ability to work in a startup or other fast-paced environment
What the job involves
- Analytical focus i.e. reporting and analysis as well as executional support in partnership with Sr. CRM manager
- You will own CRM reporting i.e. create dashboards and reports for the team including analysis of results and providing optimization recommendations
- You will support CRM manager with execution and implementation of personalized/dynamic CRM campaigns (email, push notification and SMS) including building campaigns and audiences in Iterable (ESP)
- You will QA all CRM campaigns for grammar, spelling, linking and tracking
- You will monitor sender reputation and implement and manage best practices to keep reputation high
- You will manage campaign calendars and project trackers to ensure deadlines and deliverables are met
- You will support Sr. CRM Manager with ad hoc projects and presentations as required
Our take
Pet owners always want the best for their furry friends, doing everything they can to ensure that their pet receives the healthcare, nutrition, and love that it needs. Whilst vets are able to provide some animal advice, the tools used and provided do not reflect recent technological advancements that allow us to gain a deeper understanding of each pet's specific needs.
Kinship develops pet care technology, including a DNA insight test for understanding the health requirements of specific breeds, a location-tracking app called Whistle, and a canine health prediction platform. The company partners with startups to deploy its pet care applications, with apps being produced specifically for international markets such as the U.S, Russia, and China.
Despite vast pet care app competition, Kinship has taken a uniquely broad mission of partnering with startups to aid in the development of pet care apps that fully leverage today’s technological standards. The company also stands out by working with clients to develop hardware, such as its wearable smart technology for gathering data points of dogs and tracking their location.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Company benefits
- Opportunities to impact and grow the business on a day to day basis
- Dog-friendly workplaces
- Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
- Unlimited paid time off for Full-Time Employees
- Hybrid work environment
- Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees
- Discounts on pet products, services, nutrition and veterinary wellness plans
- An extensive onboarding program with a chance to meet all of our leaders across Kinship
Company HQ
Midtown South, New York, NY
Leadership
Kelvin Kwong
(CPO, not founder)Former CPO of Big Health and Director of Product Management at Jawbone. Previously co-founded was was the CPO at Bored Inc.
Salary benchmarks
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