Affiliate Marketing Consultant, TodayTix Group
Independent Contractor
$70–$110/hour
The global e-commerce leader for cultural experiences
Be an early applicant
The global e-commerce leader for cultural experiences
201-500 employees
Be an early applicant
$70–$110/hour
201-500 employees
Company mission
TodayTix Group is on a mission to find a seat for everyone, seamlessly connecting a global audience of more than 20 million with inventory spanning from Sondheim to Shakespeare to Spielberg.
Role
Who you are
- Demonstrated experience launching and/or managing affiliate programs, ideally in consumer, travel, or e-commerce businesses
- Hands-on experience with Impact or similar affiliate platforms
- Strong analytical and commercial judgment, with the ability to translate performance data into practical recommendations
- Ability to work independently in a project-based, test-and-learn environment with minimal oversight
- Clear communication skills for reporting and presenting insights
- Availability to work on a short-term contract basis with flexible hours aligned to project goals
What the job involves
- We’re looking for an experienced Affiliate Marketing Consultant to help launch and optimize our initial affiliate program infrastructure on a short-term, project basis
- This role will focus on setting up, operating, and refining the program to assess its long-term potential for the business
- This is a hands-on, execution-focused independent contractor role, ideal for someone who can move quickly, work independently, and deliver results without day-to-day oversight
- The output of this role will directly inform future decisions about scaling our affiliate program
- Duration: 3–6 months
- Estimated effort: 20–35 hours per week (flexible and based on achieving project goals)
- Lead the initial set up and operation of the affiliate program using Impact, including tracking configuration, validation, and partner onboarding
- Identify, recruit, and onboard priority affiliate partners aligned with our brands and target audiences
- Coordinate with affiliate partners by providing links, offers, creative assets, and optimization guidance
- Monitor affiliate performance across traffic, conversions, revenue, and CPA, and recommend optimization opportunities
- Partner with internal stakeholders to ensure affiliate activity aligns with promotions, seasonal campaigns, and broader priorities
- Design and run initial testing and optimization efforts (e.g., partner mix, placements, offers)
- Deliver concise performance reports and insights to inform decisions on long-term investment in the channel
- Document setup steps, key learnings, and recommendations to enable future internal ownership and scale
Our take
Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TodayTix Group has grown to become a global eCommerce leader for cultural experiences. Aiming to connect a worldwide audience with theatre, opera and dance productions, to date it has sold over 70 million tickets to 200,000 shows listed on its platform.
While numerous ticket sellers exist, TodayTix was an innovator in this area, arriving at a time when mobile devices accounted for less than 1/1000th of all theatrical ticket sales. Standing out with its extensive tech stack including widgets, API and white label software for its partners, it is able to provide an excellent customer experience with a checkout process of less than 30 seconds. This has led to around 5% of all sales on Broadway being processed through TodayTix's platform today.
Since 2020, TodayTix has focused heavily on acquisitions, focusing on tech-forward, advertising, theatre and cultural event companies. These include Goldstar, Show-Score, Arthouse, Encore, and Broadway Roulette. TodayTix has acquired Secret Cinema in 2022, growing its participation in the immersive film and television events space and strengthening its market-leading position in the entertainment industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2019
$73m
LATE VC
Feb 2016
$9m
SERIES B
Total funding: $90.1m
Company benefits
- Remote friendly / Hybrid work environment
- Healthcare, vision, and dental plans, with generous contributions from the company
- Life and disability insurance
- Paid Parental Leave
- Generous 401(k) Matching
- Flexible Paid Time Off
- Free membership to One Medical Group & Employee Assistance Program
- Annual Professional Growth Budget
- Employee donation matching
- Employee Referral Program
- Work From Home budget
- Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits
Company HQ
Flatiron District, New York, NY
Leadership
Merritt Baer
(President & Co-Founder)They are the Producer of Baer Productions for Broadway and the West End.
Brian Fenty
(CEO, Chairman & Co-Founder)Former university lecturer and Broadway producer. They are the Member of Advisory Board for the IAH, University of North Carolina at Chapel Hill.
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