Senior Director of Growth Marketing, AttackIQ
Breach & attack simulation for security control validation
Job no longer available
Breach & attack simulation for security control validation
101-200 employees
Job no longer available
101-200 employees
Company mission
Adversaries across the globe, from nation-states to criminal organizations, hold businesses, democracy, and society at risk through cyberspace. AttackIQ’s mission is to help solve that problem and make the world safe for compute.
Role
Who you are
- A minimum of ten (5-7) years of experience developing and executing lifecycle marketing strategies that deliver on key acquisition, engagement, and retention goals
- A minimum of two (3) years of experience at an enterprise SaaS company, preferably in a start-up or fast-growing environment
- Proven track record of success in growth marketing, preferably in a startup or fast-growing environment
- Strong proficiency in PLG demand generation strategies, performance marketing techniques, and content strategy development
- Experience in hands-on execution of marketing campaigns across various channels, including digital, social media, email marketing, and paid advertising
- Excellent leadership and team management skills, with the ability to motivate and inspire a diverse team to achieve ambitious growth targets
- Strong analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to sales stakeholders
- You're joining us at an exciting stage in our journey and are key to our future success. You’ll have the opportunity to create impact, deliver on your ideas, and use your spark, experience and expertise to help us live long and prosper
- The ideal candidate will also be a player-coach who can inspire and mentor others
What the job involves
- We are looking for a marketing leader to manage and develop a team of marketers to execute AttackIQ’s product-led growth (PLG) digital strategy
- Reporting to the Chief Commercial Officer, our Senior Director of Growth Marketing will be responsible for running and optimizing cross-channel acquisition and engagement programs, with the objective of growing customer acquisition, ensuring that our website is optimized to drive conversion, driving free trial engagement, and creating integrated campaigns
- Owning the marketing operations and entire digital marketing strategy, you will build out our pre-sales customer journey mapping - ensuring that our digital programs are supportive of our goals
- Your team will craft global performance-based integrated campaigns that will drive key acquisition, engagement, and pipeline goals
- Develop and execute comprehensive PLG growth marketing strategies to drive customer acquisition, engagement, and retention
- Lead and mentor a team of marketing professionals, fostering a collaborative and high-performing culture
- Oversee demand generation efforts, including account and vertical-based marketing, quality funnel conversion rates to the pipeline, nurturing customers and prospects, and optimization spend across various marketing channels
- Drive performance marketing campaigns, leveraging data-driven insights and analytics to optimize campaign performance and maximize ROI
- Collaborate closely with the sales team to align marketing efforts with sales goals, ensuring marketing supports and enhances sales processes and motions. Partner with the sales teams to develop outbound plays to complement our inbound marketing strategy
- Develop and implement content strategies across the customer journey that resonate with target audiences and support demand generation and conversion
- Stay up-to-date with industry trends, competitive landscape, and best practices in growth marketing, leveraging this knowledge to drive continuous improvement and innovation
- Track and report on key growth metrics, providing regular updates and actionable insights to the executive team
Our take
Remaining cybersecure in an environment of increasingly intelligent threats is a cross-industry problem for businesses, with over half in a position where it would be difficult for them to respond to a cybersecurity incident, owing in part to the shortage of skilled cybersecurity professionals in the market. AttackIQ provides automated security control validation, by testing cybersecurity protocol within a company via Breach and Attack Simulation.
AttackIQ is the leading independent vendor of BAS systems. Its security optimisation platform is the first of its kind, running continuous validations via simulated attacks, to improve the effectiveness and efficiency of security programs. Untested security controls, the company says, operate at only 39% effectiveness. In addition to the platform, the company provides the free and award-winning AttackIQ Academy, with the goal of training professionals in the skills they need to be cybersecure and closing the gap in digital security intelligence.
AttackIQ has seen considerable investment and has been growing its leadership team, with the goal of remaining competitive, driving growth and improving customer retention. The demand for cybersecurity products continues to grow, giving the company plenty of space to expand operations and its client list as it develops.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$44m
SERIES C
Feb 2021
$5m
LATE VC
Total funding: $80.9m
Company benefits
- 100% remote
- Flexible paid time off (PTO) and sick days
- Paid holidays per region
- Mental health and wellness days
Company HQ
North Los Altos, Los Altos, CA
Leadership
Stephan Chenette
(CTO)Previously CEO of the company. Former Principal Research Scientist at Websense Security Labs.
Rajesh Sharma
(Chief Architect)Extensive experience as a Software Architect and Engineer, including at Websense.
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