Marketing Analytics Lead, Faire
$135.5-207.5k
Salary is partially dependant on applicant’s location. Plus equity
Online wholesale marketplace
Job no longer available
Online wholesale marketplace
1001+ employees
Job no longer available
$135.5-207.5k
Salary is partially dependant on applicant’s location. Plus equity
1001+ employees
Company mission
To empower brands and retailers to strengthen the unique character of local communities.
Role
Who you are
- A Bachelor’s degree and 5+ years of experience in consulting, investment banking, and/or business operations at a high growth startup and/or marketplace business
- You are highly analytical and data-driven. You can complete complex analyses, define critical metrics, size opportunity areas, and measure and report on performance across the business. You enjoy analytical work and rolling up your sleeves to get to the right answer
- You have the ability to both lead through influence and execute extremely well
- You have strong communication skills and the ability to synthesize at the right altitude
- You can think across multiple dimensions of a business and P&L and can work cross-functionally to deliver results
- Ability to flex between analytical, strategic and operational aspects of the job
- You want to work in a fast-paced environment with constant change
- Knowledge of SQL required
- Knowledge of A/B testing best practices and measurement required
What the job involves
- We’re looking for a stellar lead marketing data analyst to use data to drive growth strategies and maximize ROI of growth channels across Faire
- This person will serve as a key partner to strategic finance & marketing managers, owning things like marketing payback framework, planning and forecasting, lifecycle experimentation, marketing channel analyses, A/B testing and attribution over time
- Specifically, this individual will work on brand and retailer marketing analytics using attribution, A/B testing, and strategic analysis to either uncover opportunity areas for growth for marketing or to increase efficiency
- Own measurement framework on an aggregate and individual campaign level basis for Lifecycle CRM
- Design and measure experiments focused on driving user behavior within the platform, on both sides of the business
- Build and analyze experiment results, developing actionable insights to be shared broadly
- Collaborate with strategic finance, performance marketing managers and product to set KPIs
- Be a key contributor and thought partner in building measurement models for various marketing efforts including event measurement and with DS on OOH measurement
- Be comfortable with running and leading experimentation, primarily on external facing CRM
- Experience with distilling complex analyses to both technical and non-technical individuals
- Be an expert on Marketing Attribution. Manage attribution and data ETLs and partner across the org to ensure appropriate tracking of any new marketing initiatives
- Conduct analysis on attribution and generate proposals on how attribution could be improved (scalars, MTA etc.)
- Own various payback & ROI analyses for Faire's growth channels globally (Paid and Owned channels)
- Scope and conduct analyses to find actionable insight for marketing campaigns in order to drive high ROI growth for Faire
- Build and monitor various strategic dashboards with the goal of driving the measurement and understanding of impact of both Paid and Non-Paid growth efforts on the business
- Enhance existing models and related automated reporting to measure performance of core & new campaigns
- Propose spend growth/allocation decisions based on rigorous analysis, and communicate with key external stakeholders (F&S, Executives, Marketing Leadership)
- Develop business/technical domain expertise of one's broader team
- Contribute to strategic planning and direction of immediate team
Our take
Faire is helping retailers find and buy wholesale merchandise for their stores, pairing independent brands with retailers. The company connects two million retailers globally to hundreds of thousands of brands across the globe.
In addition to a large catalog, the company attracts smaller retailers by offering net 60-day terms and free returns to boost confident buying at unpredictable times. Faire has seen impressive growth, reporting 300% year-on-year volume growth and a valuation of over $12.6B following its most recent tranche of funding from Shopify.
This investment is funding its continuing expansion into European and Australian markets, while accelerating product development, focusing on its OS for wholesale. It is also hiring talent globally as it takes aim at becoming a kind of Amazon for local and indie brands that want to sell globally.
Steph
Company Specialist at Welcome to the Jungle
Insights
109% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
May 2022
$416m
SERIES G
Nov 2021
$400m
SERIES G
Total funding: $1.5bn
Company benefits
- Comprehensive healthcare: Including Health, Dental, Vision and Disability for all our locations.
- Time off: Paid time off, holidays and company-wide "Faire Fundays".
- Parental leave: Generous parental and family leave, as well as fertility support benefits.
- Productivity support: Monthly stipends to help cover work from home connectivity needs.
- Annual learning grant: For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning.
- Thoughtfully designed spaces: All of our offices have been designed with local in mind – from our architects to our coffee blends.
- Fitness and well-being benefits: Including monthly credit towards your wellness-related programmes.
- Mental health benefits: Including free access to Modern Health therapists and resources.
- Charitable matching: Faire will match up to £250 of your charity donations, every year.
- Career planning: Whether you want to grow as a leader, hone your craft or explore a new discipline, our career framework allows space for you to explore.
Company HQ
Mission District, San Francisco, CA
Leadership
Max Rhodes
(Co-Founder & CEO)Previously an Advisor at Blunt Umbrellas and a Director of Consumer Product at Square.
Marcelo Cortes
(Co-Founder 7 Chief Architect)Previously a Senior Software Engineer at Google. Prior to that, they co-founded FreePoint Inc.
Jeff Kolovson
(Co-Founder & COO)Previously an Operations Lead at Square. Prior to that, they were a Business Analyst for McKinsey and Co.
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