B2B/Enterprise Product Marketing Lead, Otter.ai
Contract
$160-200k
Office located in Mountain View, CA
Voice-first team collaboration app for meetings and conversations
Job no longer available
Voice-first team collaboration app for meetings and conversations
201-500 employees
Job no longer available
$160-200k
Office located in Mountain View, CA
201-500 employees
Company mission
To make all voice conversations accessible and searchable through Ambient Voice Intelligence™.
Role
Who you are
- Bachelor's degree in marketing, business, or a related field. MBA preferred
- Proven experience (10+ years) in B2B/enterprise product marketing in the SaaS industry, focusing on cutting-edge technology products
- Strong understanding of AI technology and its application in business settings
- Excellent written and verbal communication skills with a flair for storytelling and crafting compelling content
- Demonstrated ability to work in a fast-paced environment, handling multiple projects and priorities simultaneously
- Analytical mindset with the ability to use data to drive decision-making and measure the effectiveness of marketing initiatives
- Experience with Salesforce and Hubspot CRM is required
- Team player with excellent interpersonal skills and the ability to collaborate effectively across departments
What the job involves
- As a B2B/Enterprise Product Marketing Manager, you will play a pivotal role in driving the successful adoption and market penetration of our AI-powered Meeting Assistance and Collaboration platform in the mid-market and enterprise segments, partnering closely with sales and marketing leadership
- Your primary focus will be to develop and execute product marketing plans that showcase the value and capabilities of our innovative solution to potential customers while also driving customer retention and expansion
- We are a start-up, so you will wear many hats. This position reports to the Otter.ai CMO
- Demand Generation and Marketing Campaigns
- Own and drive monthly targets for sales meetings booked, working closely with the SDR team and sales operations
- Collaborate with the marketing and design team to create high-quality marketing collateral, including product overviews, case studies, blog posts, videos, and webinars, to attract, educate and engage prospects and customers
- Develop sales enablement materials that equip the sales team with the necessary resources to showcase the product's value proposition effectively
- Collaborate closely with the sales team to provide product messaging and equip them with the necessary materials to effectively position and sell the product
- Collaborate with the marketing team to design and execute demand generation campaigns to drive lead generation (meetings booked) and pipeline growth
- Own and drive virtual and in-person event strategy and execution
- Track campaign performance metrics and optimize strategies for continuous improvement using Hubspot and Amplitude
- Go-to-Market Planning:
- Develop and test strategies to identify and cultivate PQL (product-qualified leads) from Otter’s extensive existing user base
- Develop and execute go-to-market plans and associated metrics for product launches, feature updates, and expansion into new market segments (either industry-based or functional role based)
- Identify key market segments, industry verticals, and buyer personas to target with tailored marketing efforts. Understand audiences, use cases and prioritize based on product market fit and competitive landscape
- Craft compelling and differentiated product messaging that resonates with our target audience and effectively communicates the benefits of our AI-powered Meeting Assistance and Collaboration platform
Our take
Otter specifically thought of business professionals who are running from one meeting to the next, while juggling multiple projects with various teams. The company's technology integrates with platforms like Zoom, providing a way to record meetings and convert speech to text in real-time. It then streamlines communications for smarter, more collaborative, and more productive meetings—the first use of conversational AI to turn meetings into an actionable workflow.
This allows people to benefit from captioning, as well as teams to have a written record of the conversation, which can be edited and shared. Its AI can also highlight and comment on important sections of a meeting transcript, and automatically tag action items. In addition to businesses, students and universities – including UCLA, Tulane, and Western Kentucky – use the tool to increase accessibility.
The platform is used in more than 230 countries and has transcribed over 100 million meetings. Otter is far from alone in the audio transcription market, estimated to be worth nearly $41.89 billion by 2030, with Google’s free transcription tool posing a potential threat, as well as competitors such as Rev.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
27% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$10m
CONVERTIBLE
Feb 2021
$40m
SERIES B
Total funding: $73m
Company benefits
- Stock and equity package
- Parental leave benefits
- Retirement savings program 401(k)
- Boundless snacks and free catered lunches
- Team lunches and social events
- Work from home opportunities
- Comprehensive package that includes health care (medical, dental, vision, life, disability) and mental health support
- $500 home office stipend
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Sam Liang
(Co-Founder & CEO)Earned a PhD from Stanford and then joined Cisco as a Senior Software Engineer. Worked as a Tech Lead at Google and is a member of the Forbes Technology Council.
Yun Fu
(Co-Founder & CTO)Has a PhD in Computer Science from Duke. Worked as Yahoo's Principal Software Engineer and was Head of Infrastructure at Particle Media.
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