B2B CRM Specialist, TheFork
+ Bonus
2-4 days a week in office
Online restaurant reservation platform
Be an early applicant
Online restaurant reservation platform
501-1000 employees
Be an early applicant
+ Bonus
2-4 days a week in office
501-1000 employees
Company mission
To connect the world's favourite restaurants and the broadest community of loyal diners.
Role
Who you are
- Master’s degree in Marketing
- Proven track record in CRM, with hands-on experience driving customer engagement and retention
- Skilled in leading CRM platforms such as Salesforce, Pardot, Braze, Hubspot, or Adobe Campaign
- Exceptional written communication skills, with a flair for crafting compelling and inspiring newsletters
- Strong analytical mindset, confident in working with customer data to generate insights and optimise campaigns
- Fluent in French and English
Desirable
- Solid understanding of digital marketing and its key levers
- Highly creative, with the ability to translate ideas into impactful campaigns
- Enthusiastic about leveraging AI to enhance efficiency and improve day-to-day work
What the job involves
- We are looking for an experienced and passionate B2B CRM Specialist to join our Central Marketing Team. You will ensure consistent communication across all customer touch points
- Build a campaign plan for CRM B2B and set up the B2B communications via Hubspot for all countries with a special focus on France & Belgium
- Increase the visibility of TheFork in order to acquire new restaurants and retain existing partners
- Increase the leads and support Account Manager and Sales with new communication tools
- Improve the onboarding process for the new restaurant partners
- AB Test continuously
- Report, analyze & make recommendations to improve running local campaigns and develop new automated campaigns
- Imagine future winning campaigns
- Be the main contact of the rest of the teams needing you to reach restaurants
- Share best practices on a global level
Our take
TheFork's platform plays a significant role in the digitisation of the hospitality industry by offering users a seamless way to select restaurants based on their preferences, read user reviews, check real-time availability, and make instant online reservations.
In addition to serving customers, TheFork also partners with restaurants by providing them with TheFork Manager, a software solution designed to optimise reservation management and streamline operations, This software helps restaurants improve their service and boost revenues by making their operations more efficient and responsive to customer demands.
A TripAdvisor company, TheFork has made significant contributions ot the global dining industry, partnering with 60,000 restaurants, achieving 30M app downloads, and attracting over 400M users. Celebrating its 15th anniversary in 2022, the company has cemented itself as a top player in the space, with future projects including a product for small and family-run restaurants, to support them as the industry becomes more competitive and complex.
Steph
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- A permanent contract (that can be useful in life)
- Flexible working environment (2 days home office per week + up to 4 total weeks additional flexibility during the summer period and in December to wrok fully remotely)
- Lunch vouchers available 3 working days per week
- Lifestyle benefits that can be used to reimburse expenses related to physical and leisure activities, family support, travel etc
- Continuous learning and development programs
- Free access to the Calm app to help you build resilience wherever you are in your mental health journey
- Dedicated parental leave and caregiver leave policies (12 weeks fully paid)
- Health insurance
- Life & Disability Insurance at no cost to the employee
- Attractive pension plans
- Amazing offices with dining, a coffee point on each floor, and leisure area
- Team building events
Company HQ
Saint-Merri, Paris, France
Leadership
Almir Ambeskovic
(CEO, not founder)Prior to being appointed as CEO, they were Vice President of Sales and Marketing for TheFork. They have also directly led several countries as General Manager at TheFork since 2015.
Salary benchmarks
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