Small charities are often best placed to deliver key services. They are embedded in and trusted by their communities. But, due to their lack of funding, they are massively overworked. This means they don't have time to measure and show the difference they make to society - something which is crucial for encouraging benefactors to keep giving.
Plinth's services seek to address this problem. It has created a platform to encourage collaboration between small charities, their users and the organisations that fund them. Plinth provides live reports which track the effectiveness of service delivery based on beneficiaries’ simple demographic data. As data is live updated, a charity can analyse the insights at any time, restoring a sense of control over service delivery. By seeing how they are working, charities are able to make better strategic decisions, making them more effective on the ground and their efforts more visible for benefactors.
If Plinth can demonstrate the impact of small charities, the Government and other funding sources will recognise its value more - helping to further its positive impact on society. In a field where major players like Oxfam can easily stifle small charities, this ability to create exposure could prove vital for that market. Plinth must deliver its promises of better-run and better-exposed charities to grow its impact, both for those charities it helps and society as a whole.
Kirsty
Company Specialist at Welcome to the Jungle
