Senior Director of Product Marketing Manager, ServiceNow
Technology Workflows
$225-405k
Offers variable/incentive compensation
More information about location
Cloud-based digital workflows for enterprises
Posted today
Cloud-based digital workflows for enterprises
1001+ employees
Posted today
$225-405k
Offers variable/incentive compensation
More information about location
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- We are looking for someone who excels at core product marketing skills (strategy, positioning, messaging, sales enablement and GTM) but also brings a CMO mindset by focusing on a solutions-based approach spanning multiple Business Units (BUs) and products
- The ideal candidate has a deep understanding of the marketplace and the challenges and outcomes that CIOs and CTOs are striving for
- You must be able to bridge the C-level needs to the different buying personas that span multiple departments
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
- Bachelor’s degree, MBA preferred
- 10+ years of product management, product marketing, or general marketing experience with at least 5 years of experience in B2B customer service technologies
- Strong ability to inspire and coach, with a proven record of accomplishment of hiring, managing, and leading high-performance teams
- Results-driven, and comfortable with both the analytical and creative sides of marketing
- Extremely organized and detail oriented with the ability to go from executive level guidance to hands-on executor as needed
- Demonstrated ability to work across functions within and outside of Marketing, building relationships to drive results
- Natural understanding of needs of IT Workflows customers across multiple types of organizations and industry verticals
What the job involves
- We are looking for a talented leader and experienced product marketer to lead the IT Service Management (ITSM) and IT Operations Management (ITOM) product and solutions marketing team
- Reporting directly to the GVP, Product and Solutions Marketing, Technology Workflows, this leader will help spearhead our largest and most strategic product and solutions offerings
- Key responsibilities include crafting impactful messaging, designing impactful campaigns, defining our web and event presence, as well as development of differentiating thought leadership
- You will partner closely with global marketing, product management, sales, solution consulting and our ecosystem to position ServiceNow as the leader across multiple product categories, generate and accelerate pipeline and increase adoption
- While we are enjoying rapid growth, we believe a driven, passionate individual can accelerate our growth and market leadership even further
- Your impact will rely on competitive understanding, clear positioning, great messaging, and building the right relationships with product, sales, marketing, and our ecosystem
- Define our IT Service Management (ITSM) and IT Operations Management (ITOM) GTM strategy and product marketing execution
- Deliver competitively differentiated messaging and audience activation, deeply grounded in business relevance
- Act as a thought leader, evangelist, and spokesperson at events, with customers, analysts, and press
- Drive internal alignment with extended product and solution marketing teams
- Deliver strategic assets such as demos, marketing videos, and web content
- Cultivate a broad set of customer stories across industries, use cases and geographies to highlight the value customers are achieving
- Build deep relationships with customers at leading companies
- Lead and develop a world-class team of product and solution marketers
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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