Senior Director of Consumer Marketing, Sunbit
Card + Loan Products
$190-225k
This role will also be granted company equity via stock options
Buy now, pay later technology platform
Open for applications
Buy now, pay later technology platform
201-500 employees
Open for applications
$190-225k
This role will also be granted company equity via stock options
201-500 employees
Company mission
To eliminate financial waste and pass the savings back to our customers and merchant partners.
Role
Who you are
- This role is ideal for a strategic operator who combines big-picture business thinking with obsessive executional excellence
- You thrive at the intersection of marketing strategy, customer experience, data, product, and regulated financial services operations
- 12+ years of progressive experience in acquisition and lifecycle marketing, with at least 5 years in a Director+ leadership role
- Proven track record leading and scaling credit card, consumer lending, or financing marketing programs in fintech, financial services, or another regulated industry
- Strong business strategy acumen — ability to translate company objectives into marketing strategy, planning, and P&L impact
- Deep operational experience building and optimizing marketing processes, workflows, and MarTech ecosystems (Iterable strongly preferred)
- Expertise in direct mail execution, working with major credit bureaus, advanced segmentation, and performance marketing
- Hands-on leader with exceptional analytical skills, a compliance-first mindset, and obsessive attention to detail
- Excellent cross-functional collaborator who can influence without authority and build strong partnerships with Product, Analytics, Finance, Operations, Sales, Revenue, and Merchant teams
What the job involves
- REPORTS TO: Chief Marketing Officer
- We are hiring a Senior Director of Consumer Marketing to own the full-funnel marketing strategy and performance for Sunbit’s Credit Card, Personal Loans, Earned Wage Access, and Co-branded Card Programs
- This is a high-impact leadership role that will define how we acquire, activate, engage, and retain customers at scale while serving as the backbone of the entire Consumer Marketing organization
- Reporting directly to the CMO, you will serve as both a strategic business partner and operational leader — translating growth objectives into executable marketing plans, building scalable systems and processes, and driving measurable P&L impact
- Your work will be central to Sunbit’s next phase of growth as we launch our new brand and expand nationally
- Consumer Marketing Strategy & Business Planning
- Develop and own the long-term consumer marketing strategy across Credit Cards, Loans, and co-branded programs, aligned with overall company growth targets and new brand positioning
- Lead annual and quarterly planning processes, including forecasting, budgeting, and resource allocation to maximize ROI and P&L contribution
- Identify new customer segments, product opportunities, and go-to-market strategies that drive sustainable, profitable growth
- Card & Loan Acquisition Strategy & Campaigns
- Lead the strategy and execution of large-scale pre-screen acquisition, invitation-to-apply (I2A), and direct mail campaigns
- Design and optimize high-performing multi-channel acquisition programs that deliver efficient growth while maintaining strong credit quality
- Full Customer Lifecycle Management
- Own the end-to-end customer journey — from acquisition through activation, engagement, usage, retention, and servicing — for both credit cards and personal loans
- Build sophisticated automated journeys and retention programs that increase lifetime value and long-term loyalty
- Cross-Functional Partnership & Stakeholder Management
- Serve as the primary “face” of Marketing to Customer, Sales, Revenue, and Merchant teams
- Act as the key connector between business units and our centralized functional Centers of Excellence (COEs)
- Ensure marketing efforts are deeply consumer-centric across the entire ecosystem, treating Merchants and Associates as key consumer audiences with their own needs, motivations, and journeys
- Segmentation, Personalization & Multi-Channel Execution
- Develop advanced audience segmentation, personalization strategies, and omnichannel campaigns (email, direct mail, and emerging channels)
- Partner with Creative, Product, and Analytics teams to continuously test, iterate, and improve messaging, offers, and customer experience
- Performance Analytics, Insights & Optimization
- Define, track, and optimize key KPIs across the full consumer marketing funnel (CAC, activation, spend velocity, retention, LTV, ROI)
- Deliver actionable insights and strategic recommendations that directly influence product decisions, budget allocation, and go-to-market priorities
- Compliance, Risk & Organizational Leadership
- Ensure all programs meet the highest standards of regulatory compliance, brand voice, and customer experience in a highly regulated financial services environment
- Play a key role in shaping and scaling the broader Consumer Marketing organization, including building and mentoring high-performing teams and establishing best-in-class processes
- What Success Looks Like
- Consumer marketing becomes a predictable, high-ROI, and operationally excellent growth engine that consistently delivers efficient acquisition and strong customer lifetime value
- We operate with one source of truth, real-time visibility, clean data, and scalable processes — eliminating reactive firefighting
- The CMO and executive leadership have full confidence in our forecasts, performance metrics, and ability to scale rapidly with the new brand launch
- This function sets the standard for excellence across Consumer Marketing and creates a repeatable operating model for future product lines and national expansion
Our take
Buy now pay later (BNPL) options have been a lifeline for consumers who need to make essential purchases but need a bit more breathing space to pay for them. Sunbit provides a BNPL solution to service providers, retailers and consumers, helping thousands of communities where traditional financing options have previously been the only route.
Sunbit disrupts the lengthy process of getting credit, utilizing its own proprietary machine learning technology to create personalized payment plans for each customer rather than relying on pre-approval based on a FICO score. Their 30-second approval process makes it an attractive option for retailers looking to increase sales, as customers can get an in-store decision. Payback has 3, 6, and 9-month flexible options, and the platform covers purchases of up to $10,000.
The company is looking to grow after an impressive financial investment in 2024 that reflects consumers turning to new payment options, such as BNPL. The funding is supporting its Sunbit no-fee credit card and embedded financing partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
May 2021
$130m
SERIES D
Sep 2020
$26m
SERIES C
Total funding: $209.9m
Company benefits
- Mission driven + empowered + collaborative
- Competitive pay and stock options
- Health Insurance options including Medical, Dental, Vision, Life, EAP, FSA, & Maternity Leave
- 401K Plan with Matching
- Cell Phone Stipend
- Commuter Supplement for LA Office eligible employees
- Casual Dress
- Monthly Lunches in LA HQ
Company HQ
Westwood, Los Angeles, CA
Leadership
Arad Levertov
(Co-Founder & CEO)Arad served in the Israeli Defense Forces as a Major for 5 years, before spending almost 5 years at Intel. They left their role of 6 years as COO of Enova International to co-found Subnit in January 2016.
Ornit Dweck-Maizel
(Co-Founder & CTO)Having spent 2 years as an Intel Software Developer, Ornit worked at superderivatives in R&D for 9 years. She co-founded Sunbit in 2016, serving since as CTO.
Tamir Hazan
(Co-Founder & Head of AI)Tamir undertook a PhD in Machine Learning and Computer Vision at The Hebrew University before co-founding Sunbit with Ornit, Arad, and Tal. They have been in Analytics since June 2017.
Tal Riesenfeld
(Co-Founder & Chief Revenue Officer)Tal served in the IDF before spending 2 years at HP in Strategic Marketing and 4 months at Google. They co-founded Eyeview in 2008, working there for 8 years prior to co-founding Sunbit in 2016.
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