Senior Manager of Organic Growth & AI Search, Stream

• You’re a hands-on operator who sets strategy and then ships it
• You move quickly from plan to implementation, instrument your own measurement rather than relying on third parties, and you’re energized by owning an entire growth surface end to end
• A demonstrated SEO track record with measurable outcomes across technical, on-page, and off-page work - tied to real traffic and revenue, not just audits and recommendations
• Experience tracking and optimizing brand visibility inside LLMs and AI Overviews (AEO / AI search), with documented changes and results
• Hands-on conversion and experimentation experience - A/B tests run on live traffic that produced measurable improvements
• Hands-on proficiency with marketing data infrastructure, including GTM and GA4 setup, attribution configuration, and independent data analysis
• The ability to collaborate directly with engineers and content teams - specifying changes, reading code, and implementing changes yourself
• Active, applied use of AI tools in your daily work

Desirable

• We are looking for a Senior Manager, Organic Growth & AI Search to join Stream on our mission of elevating the quality of apps for billions of users globally
• This is a full-time role based in our Boulder, Colorado office (hybrid - 3 days/week in the office expected)
• As Senior Manager, Organic Growth & AI Search, you’ll own Stream’s organic growth engine across search engines, AI assistants, and our website
• You’ll set the strategy for SEO, AI search (AEO), conversion (CRO),and the marketing data infrastructure used to measure them
• This is a hands-on, individual-contributor role that both sets organic growth strategy and executes it directly, working closely with the marketing, frontend, content, and Developer Relations (DevRel) teams
• Own technical SEO for our marketing website and developer docs - site architecture, crawlability, indexation, schema, structured data, page performance, and resolving technical issues as they surface
• Run on-page optimization across the marketing site and docs: content structure, metadata, internal linking, and keyword targeting
• Build and execute an off-page and authority program - link acquisition, digital PR, and partnerships - to strengthen domain authority
• Conduct keyword, competitor, and opportunity research to find and prioritize the highest-value organic plays
• Partner with content and DevRel to turn editorial and technical content into rankings and qualified organic traffic
• Monitor organic performance in Google Search Console, Semrush, and analytics tools, and report on qualified traffic, rankings, and signups
• AI Search / Answer Engine Optimization (AEO)
• Build and maintain tracking for how and where Stream shows up across AI assistants and AI-search surfaces - ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews
• Define the methodology and metrics for measuring AI-search visibility, citation, and recommendation
• Optimize content and site structure to make Stream more likely to be cited and recommended by LLMs and AI-search products
• Evaluate, select, and implement LLM-visibility tooling - and build custom tracking where off-the-shelf tools fall short
• Watch emerging AI-search behavior and adjust strategy as the discovery landscape shifts
• Partner with DevRel and content to make sure Stream is covered across the prompts that matter
• Conversion & Web Experience (CRO)
• Design, run, and analyze A/B and multivariate experiments on live traffic to improve conversion
• Find and fix friction in conversion funnels, including signup and SDK-install flows
• Partner with frontend and content on website and dashboard UX/UI and copy
• Increase the rate at which organic visitors become signups and active users
• Measurement, Strategy & Collaboration
• Help maintain Google Tag Manager (GTM) and GA4, configure event tracking and attribution, and keep marketing measurement accurate and trustworthy
• Make sure changes across SEO, AEO, and CRO are instrumented cleanly, and troubleshoot tracking and attribution issues independently
• Set the organic growth roadmap and priorities — you decide what matters, without waiting for a predefined backlog
• Develop long-term organic growth strategy and set standards and best practices adopted across the marketing function
• Specify changes clearly for engineering and content partners, and brief writers on what content needs to hit for SEO and AEO
• Use AI tools actively day to day to improve your output, speed, and effectiveness