SEO & GEO Manager, Ping Identity
$83.6-130k
Identity and access management solutions
Be an early applicant
Identity and access management solutions
1001+ employees
Be an early applicant
$83.6-130k
1001+ employees
Company mission
To make digital experiences both secure and seamless for all users, without compromise.
Role
Who you are
- 3+ years of direct SEO experience, with 5+ years of related digital marketing or performance marketing experience
- Experience working in a B2B technology environment
- Strong technical SEO fundamentals, including structured data and site performance optimization
- Hands-on experience with GA4, Google Search Console, and common SEO platforms such as Conductor or Semrush
- The ability to communicate complex ideas clearly to non-SEO audiences
- A proactive working style, with the ability to move work forward and make decisions using imperfect information
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
Desirable
- Experience in cybersecurity, identity, or enterprise SaaS
- Experience optimizing content for generative AI engines, such as ChatGPT or Gemini
- Familiarity with AI-enabled workflows, content automation, or content engineering tools (e.g., AirOps)
- Familiarity with strategies for increasing brand/entity visibility in third-party sources leveraged by generative AI (e.g., Wikipedia, Reddit, industry media)
- Proven ability to collaborate across marketing functions to align SEO/GEO strategies with brand and campaign priorities
- A thought leadership mindset with interest in testing and innovating within the evolving AI-driven search landscape
What the job involves
- Ping Identity is looking for an SEO (search engine optimization) & GEO (generative engine optimization) Manager to help shape how our brand is discovered and trusted across search engines and generative AI platforms
- This role focuses on executing and optimizing SEO and GEO initiatives that align with established team strategy and business priorities
- Reporting to the Senior Manager of SEO & Web Experience, this person works closely with Web, Campaigns, and Product & Solution Marketing to influence how content, architecture, and authority signals are built
- The role is ideal for someone who takes initiative, collaborates effectively across teams, and drives work forward while partnering closely on direction, prioritization, and outcomes
- Deliver against Ping Identity’s SEO and GEO strategy across traditional search engines and generative AI platforms, ensuring initiatives align with team and broader business priorities
- Drive technical SEO initiatives, including site structure, internal linking, schema, performance, and indexation
- Serve as the primary owner and point of contact for SEO and AI-enabled platforms, such as Conductor and AirOps, helping shape best practices and use cases
- Identify opportunities to improve off-site visibility and authority across third-party platforms and industry sources
- Partner closely with Web, Campaigns, and Product & Solution Marketing teams to support planning and execution
- Analyze performance data and communicate clear insights, recommendations, and tradeoffs to stakeholders
- Drive progress proactively, adjusting priorities in partnership as new opportunities or constraints emerge
Our take
Ping Identity is a platform, delivered through both cloud services and on-premises software, providing a comprehensive Identity and Access Management service. In today’s highly connected digital world, digital identity management services — the process of identifying and authenticating users on networks to access services — has become a key aspect of interacting on the internet.
According to the latest forecasts, the digital identity market is worth approximately $60 billion in 2025, with annual growth rates ranging from 16 to 21%, depending on the source. Consequently, competition is heavy for PingIdentity, with some other strong players in the various branches of identity management, including Okta, LastPass, and Duo Security. The merger between PingIdentity and ForgeRock in 2023 went some way to consolidating a firm rooting in the industry for both companies.
Now combined with Forgerock, PingIdentity has successfully attracted considerable funding and serves hundreds of brands, including Morningstar, Vodafone, and GEICO, as well as the governments of Norway, Canada, and Belgium. Alongside this, both companies were acquired by the leading software investment firm, Thoma Bravo, in 2022 before the merger. This acquisition offered a unique opportunity for PingIdentity to further grow and marked the beginning of an exciting new chapter for the combined company and its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2020
$93.5m
SERIES E
Sep 2017
$88m
SERIES D
Total funding: $233.5m
Company benefits
- AD&D: Benefit to financially help loved ones in case of accidental death or disability
- 100% Company paid Health Care options
- Vacation Allowance
- Health and Wellbeing resources
- Parental Leave and Family Bonding
- Expert Eye Care and the lastest eye wear
- Range of dental coverage
- Retirement programs with several investment options and financial planning services
- Employee Assistance Program
- Free lunches, snacks, and drinks
- Commuter Offset
Leadership
Andre Durand
(Founder & CEO)Is on the board for Jamf, Executive Chairman of Identiverse. Previously the Co-Founder of Digital ID World, LLC and Founder and General Manager of Jabber, Inc.
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