Account Executive, Sona
$130-150k
+ Equity + Commission + 100% Target Bonus (uncapped)
3-5 days a week in office
AI-powered people operating system for frontline teams
Posted today
AI-powered people operating system for frontline teams
101-200 employees
Posted today
$130-150k
+ Equity + Commission + 100% Target Bonus (uncapped)
3-5 days a week in office
101-200 employees
Company mission
To solve the unique challenges of frontline work with truly intelligent AI that empowers every employee.
Role
Who you are
- Proven experience selling complex technology products into US mid-market or enterprise accounts
- At least 2-3 years in a closing sales role, ideally in a high-growth B2B environment
- A track record of smashing quotas and exceeding targets
- A bias for action: you're a driver, not a passenger
- You thrive in a startup: comfortable with ambiguity, adaptable to change, and excited to build something great from the ground up
- But more importantly, we care about who you are. If these traits describe you to a tee, you'll thrive at Sona:
- Growth mindset. You push yourself to improve every day
- Unmatched work ethic and drive. You have an insatiable need to achieve
- Competitive, but collaborative. You want to win, but not at the expense of your team
- Grit and optimism. You embrace challenges with resilience and a solutions mindset
What the job involves
- It's a hugely exciting time to be joining the team. We're still small enough that you'll have a significant impact on the company's growth trajectory and culture, but large enough to have a great structure, experienced leaders, and world-class benefits in place
- As an Account Executive at Sona, you'll own the full sales lifecycle for mid-to-enterprise sized customers in our core US frontline sectors (Hospitality or Retail), working closely with our founders, VP of Sales, Head of NA Sales, and a high-performing marketing team
- We're looking for future leaders of our US business, where high expectations and high rewards go hand in hand. As an early member of the US sales team, you'll help shape how we sell, who we sell to, and what the US org looks like as we scale
- Drive revenue growth within mid-enterprise segments in your frontline sectors (Hospitality or Retail)
- Own the full sales cycle from strategic prospecting to closing, ensuring accurate forecasting and pipeline management
- Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution
- Be the face of Sona at industry events and conferences across the US, driving pipeline activity and elevating our brand
- Collaborate cross-functionally with Marketing, Customer, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape our product roadmap
Our take
80% of people don’t work at desks, but the technology for deskless workers only attracts 1% of all enterprise software investment. Consequently, little software has been designed to benefit the frontline. Sona is a workforce technology startup setting out to help solve this issue, building an all-in-one platform specially designed to empower frontline workers and help their employers retain staff and operate more efficiently.
By using its app, users can view and claim shifts, communicate with their colleagues, and book holidays. Moreover, Sona has additional modules for HR, Payroll, and Engagement, so customers can manage all of their people operations in one place, or integrate with their existing tools.
Sona is an early-stage startup, yet already counts big names across Social Care, Hospitality, and the Charities sector who have combined to book millions of shifts on the Sona platform.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Apr 2026
$45m
SERIES B
May 2024
$27.5m
SERIES A
Total funding: $81.7m
Company benefits
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Pension contributions matched up to 5%
- Enhanced parental leave & pay - 26 weeks full pay primary parent / 8 weeks full pay secondary parent
- Co-working space stipend (if you don't live in London)
- Quarterly all expenses paid team retreats
- The latest Macbook and equipment for your home office
- Professional development budget
- Unlimited free books
- Comprehensive health insurance via Bupa
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Ben Dixon
(Co-Founder & CTO)Previously Associate - Consulting at PWC and Software Engineer at Thorlabs. Also, Co-Founder & CTO at Catapult Ventures Limited for 6 years.
Oli Johnson
(Co-Founder)Previously Associate at NEO Capital and Investment Manager at Baugur Group. Co-Founder at Catapult for 6 years.
Steffen Wulff Petersen
(Co-Founder)Previously Investment Banker at Goldman Sachs for 2 years. Since then has been Co-Founder & Managing Director at Lazada Group and Co-Founder at Catapult.
Salary benchmarks
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Diversity, Equity & Inclusion at Sona
- Fully remote work and total control over your schedule means you can excel at Sona no matter where, when, or how you like to work. We also offer extended parental leave to everyone.
- We're partnered with the Women in Tech Forum, a membership platform dedicated to supporting and accelerating the careers of women. Optional memberships are available to all women and allies at Sona to access their wide range of events, masterclasses, articles, and more.
- Salary transparency across all of our job postings means your offer is based on your experience and interview performance, not your previous salary or your negotiating skills.
- We use structured interview processes and assessment criteria to remove as much bias from our process as possible
- We do all of our collaborative work in public channels, which means everyone gets a say and the recognition they deserve, and nobody's out of the loop.
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