Senior Paid Search Executive, iwoca
£35-45k
+ Equity incentive scheme
More information about location
1-3 days a week in office
Online loans for small businesses
Posted today
Online loans for small businesses
201-500 employees
Posted today
£35-45k
+ Equity incentive scheme
More information about location
1-3 days a week in office
201-500 employees
Company mission
To fund one million small businesses.
Role
Who you are
- Hands-on Google Ads experience: 2–3 years managing, optimising, and scaling campaigns; Bing Ads a plus
- Paid Search expertise: strong understanding of channel dynamics, metrics, and what drives performance
- Data-driven and analytical: interpret complex data, generate actionable insights, and optimise campaigns based on A/B, multivariate, or geo tests
- Ownership and impact: manage day-to-day campaigns independently while contributing ideas to grow the channel
- Creative and proactive: go beyond repetitive tasks, spot opportunities independently, and be confident in raising ideas or challenging approaches
- Strong communication: collaborate effectively with stakeholders across functions and seniority levels
- Attention to detail & copywriting: ensure ad copy, keywords, and creatives drive results
- Organised and commercially aware: prioritise effectively and understand the business impact of campaigns
- Some experience working within Bing Ads
Desirable
- Experience working with six-figure monthly budgets
- Experience in fintech or similar industry
What the job involves
- The Performance Marketing team sits within the wider Direct Acquisition team, which also includes sales and brand. We are responsible for supporting the top of funnel growth of our core lending business across a number of offline and online channels from Mail to Search and Social
- This is a high-impact role where you’ll directly influence paid search growth at iwoca
- We’re looking for a Senior Paid Search Executive with hands-on experience in Google Ads to support the overall management, optimisation, and scaling of our Paid Search channel
- You’ll manage day-to-day Google campaigns, lead our growth strategy on Bing, and help drive expansion into new search opportunities such as ChatGPT Ads, YouTube, Display, and Google Demand Generation. You’ll work with a significant budget and help shape the future of paid search at iwoca
- Build and execute growth plans: drive sustainable growth on Bing and support expansion into new channels such as ChatGPT Ads, YouTube, Display, and Google Demand Generation
- Launch, optimise, and scale campaigns across Google Search, Performance Max, YouTube, and Bing
- Maintain account hygiene: manage keywords, improve relevance and quality scores, optimise ad extensions, and consolidate low-volume keywords
- Support testing and insights: design and analyse A/B, multivariate, and geo tests; run landing page experiments using Webflow and translate data into actionable improvements
- Contribute to creative: assist in developing text, image, and video ads; share performance insights to improve campaigns
- Monitor and report: track granular campaign performance, build dashboards, and collaborate with Acquitech to ensure data accuracy
Salary benchmarks
Our take
UK SMEs are the backbone of a complex economy that is constantly changing, so the need for fast and responsive access to finance is becoming more and more important to ensure their success and growth. iwoca allows SMEs access to business loans in less than a minute, with its API and business marketplace partnerships.
With offerings like iwoca's, gone are the days where waiting up to eight weeks for a loan decision was viable. Its simplified business loans of £1,000 - £500,000 come with no fees attached, and applying online takes no more than five minutes. The ready availability of iwoca loans gives business owners a level of certainty, so that they can make instant decisions to help their business grow.
iwoca has made a number of partnerships with other players in the business finance space, including an impressive industry-first invoice checkout integration with QuickBooks. Funding raised by the company, which is now operating at net profitability, will enable it to meet a recent surge in demand for corporate loans and offer more to larger SMB businesses. And the company has made several billion in funding available to over 100,000 businesses since launching, positioning itself as a leading European fintech.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Aug 2025
$15.9m
SERIES D
Aug 2019
$13.4m
GRANT
Total funding: $113.5m
Company benefits
- Work where you work best: Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams
- Invest in iwoca: We want people to be invested in iwoca's success so after six months you'll be awarded share options
- Keep yourself healthy: We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week
- Start (and end) your day right: Each floor of iwoca HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine
- Life-work balance: We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave
- Learning and development: Whether you want to learn to code, experiment with motion design, or beat cognitive biases, you'll have time and budget to invest in your professional development
Company values
- Motivated: Going to work shouldn't feel like a slog, so we want everyone in the team to personally care about what they're working on. We stay motivated by celebrating our wins, learning from our mistakes, and always looking for new gaps to step into
- Smart: At iwoca being smart isn't about what you know, it's about how you think. Smart thinking means looking at each problem by asking ‘why’ first, then figuring out ‘how’
- Humble: We know all ideas are flawed, all code has bugs, and everyone makes mistakes - it’s how we learn. For us, being humble means you question yourself first, rather than your team
- Growth Mindset: We think there's always a better way to solve a problem. So we never let ourselves get comfortable with being good enough
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Christoph Rieche
(Co-Founder & CEO)Previously spent 7 years at Goldman Sachs as a Vice President before co-founding iwoca in 2011.
Joost Versteeg
(CMO)Joost initially joined iwoca in 2017 as an Intern. Since then, they have held a number of roles, from Growth Analyst to Head of Commercial Strategy and became CMO in 2024.
People progressing
Serita joined as a Customer Onboarder, before moving into the Broker Team. Most recently they have been promoted to Partnership Manager.
Leo joined in 2018 as a Client Onboarder. Since then, they have worked in a number of roles and now serve as the Product Manager.
Jenny originally joined the Client Onboarding team and now leads the Customer Success department for the German business.
Diversity, Equity & Inclusion at iwoca
- We work hard to make iwoca a place where everyone feels welcome, where you can confidently be yourself. We understand that diversity isn't an optional add-on, it's the core ingredient of what makes us great.
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