Account Manager, Hypebeast

$65-70k

HTML

Google Analytics

Excel

Mid and Senior level

New York

More information about location

Streetwear news and eCommerce platform

Open for applications

Streetwear news and eCommerce platform

501-1000 employees

B2CRetailFashionEntertainmenteCommerce

Open for applications

$65-70k

HTML

Google Analytics

Excel

Mid and Senior level

New York

More information about location

501-1000 employees

B2CRetailFashionEntertainmenteCommerce

Company mission

To share the most authentic aspect of culture around the globe.

Job

Company

Role

Who you are

3+ years in account management, media planning or a similar digital role
Proficient in Google Analytics, Facebook Insights, DFP, Excel, PowerPoint, and/or Keynote
Must be a self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines and work independently in a fast-paced environment
Strong communication, organization, and attention to detail; adept at multitasking in fast-paced environments
Knowledge of branded content, native advertising, and third-party ad serving platforms
Experience with HTML and rich media troubleshooting
Exceptional communication and organizational skills
Must be extremely detail oriented and provide excellent follow-through

What the job involves

Brainstorm with Sales, Marketing, and Editorial to develop strategic media plans and custom campaign executions based on client needs, inventory and historic success
Working with sales, marketing and media planning to build strategic media plans
Manage insertion orders, proposals, campaign scheduling, and inventory conflict resolution
Maintain workflows with advertising proposals, including but not limited to analytic runs, filling out relevant documents, providing historical rate information, and strategic insight
Serving as point person for custom ad executions, custom content creation, and custom activations
Oversee ad operations: launching, optimizing, QA, and troubleshooting creative assets and rich media
Regularly monitor and reconcile campaign delivery across third party ad serving systems
Provide weekly and monthly reports, and work closely with Sales to communicate campaign changes, technical issues, launch delays, etc
Analyzing campaigns and collaborating with Sales and Marketing to achieve client goals, including addressing campaign adjustments, technical problems, and launch postponements
Collected and QA'd ad tags and creative; monitored and reconciled campaign delivery across systems
Analyze performance, delivered client objectives, and communicated updates across departments
Booked magazine insertions; resolved billing issues with the Controller; supported special projects
Prospecting new clients

Our take

Founded in 2005 as a hobbyist men's fashion blog, Hypebeast has today exploded into an editorial and eCommerce empire with several major media outlets aimed at different market segments, a commerce branch with an online and high street presence, and a creative production agency for talent working in fashion and other areas. Considered to be an influential authority on street fashion and culture, it has amassed an audience of over 16 million unique viewers per month, mostly among men aged 18-35.

Hypebeast is named after the street fashion style emphasising heavy branding, which has been on something of a downturn lately. Men are beginning to turn towards more subdued and luxe basics (an example of this trend is the recent global decline in sneaker sales compared to loafers). While this may in the short term impact Hypebeast's eCommerce offerings, its editorial team is pivoting to remain ahead of trends and maintain Hypebeast's influence on fashion culture.

As a trend leader, Hypebeast is continually expanding into new markets. Having established media outlets for women's and Asian fashion, it has recently moved into sports and even coffee, having opened a café in its flagship clothing shop in Hong Kong. Most recently it launched in Latin America with a Spanish-language and regionally curated offering. In the long term, it will continue to expand its presence in this market and seek to grow globally.