Marketing Lead, Monzo
€90-120k
+ Stock options
We can sponsor visas
Digital-only bank platform and marketplace
Job no longer available
Digital-only bank platform and marketplace
1001+ employees
Job no longer available
€90-120k
+ Stock options
We can sponsor visas
1001+ employees
Company mission
To build a new kind of bank that makes money work for everyone.
Role
Who you are
- Experienced and strategic marketer with a track record of success in launching and scaling brands (preferably consumer brands) in Ireland
- It is a plus if you can demonstrate experience of taking a brand from another jurisdiction and localising it for the Irish market
- Strong understanding of product marketing, growth strategies, and regulatory environments
- Ability to thrive in a fast-paced, startup environment and is happy to operate at all levers
- Excellent communication skills with the ability to influence and manage senior stakeholders
- Passionate about Monzo's mission and committed to delivering exceptional results
- Are willing to travel. We foresee this role will have travel to/from EU and the UK
What the job involves
- As the Marketing Lead for the new market launches, starting with Ireland, you'll play a pivotal role in shaping Monzo's presence outside of the UK
- Reporting to the Director of Markets and VP Marketing, you'll be responsible for crafting and executing innovative marketing strategies that resonate with local consumers and businesses
- This role requires an entrepreneurial individual with experience in new country launches and entry marketing, product marketing and growth strategies
- Familiarity with the marketing requirements under the Consumer Protection Code 2012 is a strong plus
- You'll work closely with the Irish Country Manager to create and launch the go to market strategy for Ireland as your first project
- Go-to-Market Launch Strategy & Marketing: Develop and execute a comprehensive plan tailored for each new market, including media/channel strategies, communication tactics, and integrated marketing campaigns
- Creative problem-solver: You will have the resources of a large company to creatively problem solve how to launch into a new market successfully. You will be faced with growth, marketing and how to solve creatively in ways that scale
- Market Insights: Aggregate trends, customer feedback and market insights into clearly defined positioning that works with Monzo brand narratives and story. Collaborate with product teams to refine Monzo's value proposition for consumers in new markets. Leverage your experience in product marketing to communicate the benefits of Monzo's offerings effectively
- Regulatory Compliance: Navigate the regulatory landscape in each market, starting with Ireland to ensure all marketing activities adhere to local regulations
- Media and Communications: Oversee media relations and communication strategies to build brand awareness and drive engagement
- Integrated Marketing across channels: Develop and implement integrated marketing plans across multiple channels, including digital, social, and traditional media
- Stakeholder Management: Interface with senior stakeholders within Monzo to align marketing efforts with overall business objectives
- Brand Consistency: Uphold Monzo's brand identity and values while adapting to the nuances of the Irish market. Ensure consistency in messaging and branding across all touchpoints
- Ensure all marketing activities comply with relevant regulatory requirements, including the Consumer Protection Code 2012
- Reporting: Work with data teams to report frequently on key metrics, providing insights and actions
Application process
- Recruiter Call (30minutes)
- Initial Call (30 minutes)
- 3 interviews via Google Meet, one will include a case study (x3 45 minutes)
- Final interview with our EU CEO (30 minutes)
- Our average process takes around 2-3 weeks but we will always work around your availability
Our take
Monzo is a challenger bank that fully operates online and offers a full range of current, savings, business accounts, and more. The speed of the challenger banks to provide a great experience has been impressive, and the number of competitors appearing has proven the consumer desire for innovation.
Monzo remains one of the popular online banks, with more than 6 million active users. The company faces competition from more traditional banks, such as Goldman Sachs and JP Morgan, which have launched their own digital banks. However, the new technologies that the company is built on enable it to expand quickly (with fewer issues) than the incumbent players' offerings.
With an increasing amount of people switching banks, the company's ever-expanding suite of banking and financial services (such as its buy-now-pay-later offering) has resulted in Monzo receiving the second-highest net switching gains among digital challenger banks (just behind Starling).
After setting U.S. expansion plans aside in 2020, the company launched in the U.S. market in early 2022, partnering with Sutton Bank to provide its U.S. accounts. After several years focused on narrowing its losses, Monzo hit profitability in the first two months of 2023. In the same year, 2 million new customers joined, tallying its customer base at 9 million in 2024.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 18 rounds)
May 2024
$190m
LATE VC
Mar 2024
$455.8m
LATE VC
Total funding: $1.9bn
Company benefits
- Yearly Salary Review + Proactive pay increases to reflect growing responsibilities + Share options
- Flexible working hours
- Work From Home Opportunities + we'll pay for any equipment you need to do your job
- 24 days holiday a year, plus bank holidays
- Paid sick leave for both physical & mental health + Health insurance via AXA or Vitality + Additional health insurance through Medicash
- Employee Assistance Programme
- Learning budget of £1,000 a year
- Aviva Pension Scheme + 4% Employer Contribution
- Paid maternity, paternity, adoption or shared parental leave (after 13 weeks of employment)
- 52 weeks of primary caregiver leave (6 months at 100% pay, 13 weeks at Statutory Maternity Pay, 13 weeks unpaid)
- 3 months of secondary caregiver leave at 100% pay
- Unum Life Insurance
- Access to fertility and family-forming health benefits via Fertifa
- Abellio Season Travel Tickets + Cycle-to-Work Scheme
Company HQ
City of London, London, UK
Leadership
TS Anil
(CEO)Also a Board Member at Accion. Previously Board Member at UK Finance, Global Head of Payments, Products & Platforms at Visa and was the Global Head of Retail Products at Standard Chartered Bank.
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