Interim Head of CRM, Motatos
13 Month Parental Leave Cover
Online sustainable food store
Job no longer available
Online sustainable food store
101-200 employees
Job no longer available
101-200 employees
Company mission
To aid the sustainable reform of our food system by giving everyone a chance to save our planet in an effortless way.
Role
Who you are
- Relevant experience: 5+ years of experience in CRM, preferably in e-commerce or B2C digital environments. Experience with Braze is a plus, as is experience in Loyalty Programs or Subscription offers
- Strategic CRM Leadership & Team Development: Proven ability to define and drive a global CRM strategy that aligns with business objectives and fosters sustainable growth, coupled with experience building, mentoring, and empowering high-performing CRM teams to achieve ambitious targets
- Commercial Strategy & Business Savvy: A strong understanding of e-commerce business models and the ability to strategically leverage CRM to optimize key financial metrics (margin, AOV, conversion rates) and enhance customer lifetime value
- Data-Driven Strategic Insights: The capacity to analyze complex CRM data, extract meaningful strategic insights, and translate them into actionable recommendations that shape future initiatives
- Global Collaboration & Communication: Excellent collaboration and communication skills are essential to align CRM strategies across sales, product, and marketing. Strong English skills (written and spoken) are key for sharing your plans and influencing others. Knowledge of a Nordic language (Swedish, Finnish, or Danish) or German is a big plus
What the job involves
- We are now looking for an Interim Head of CRM to lead our CRM team during a 13-month parental leave cover from August 2025 until September 2026
- In this role you’ll own the strategic and operational direction of CRM across all markets — leading a skilled team and working cross-functionally to turn insights into action
- As the central link between Commercial, Marketing, Product, and Data, your mission is to elevate our customer journeys, drive retention, and turn CRM into a high-performing revenue driver
- This is a hands-on leadership role where you’ll balance strategic thinking, team management, and operational excellence
- Own the global CRM strategy — aligned to customer lifecycle, commercial goals, and our sustainability mission
- Lead and empower the Senior CRM Managers, guiding the team to achieve ambitious goals and drive impactful results
- Plan and execute effective omnichannel CRM campaigns in Braze, encompassing email, SMS, push notifications, in-app messages, Whatsapp messages to maximize customer engagement
- Use CRM to maximize customer lifetime value, AOV, and conversion rates — supporting commercial performance across markets
- Drive strong collaboration with Commercial, Product, Data, and Marketing teams
- Champion CRM innovation: automation, personalization, segmentation, and cross-channel journey orchestration - Leverage insights from data to test, optimize, and scale what works
Our take
About one third of food produced in the world ends up in landfills. Much of this is due to marketing - seasonal packaging and short best before dates mean that the food is still completely edible, but wholesalers are unable to sell it in stores which means it will go unused. Enter Motatos, a Swedish startup which swoops in, buys up the produce, and retails it online at a discount to environmentally conscious (and thrifty) customers.
Motatos positions itself as a rival to high street chains such as Aldi and LidL, and claims to offer up to a 60% discount over its brick and mortar competitors. While customers may be reluctant to purchase discarded food even at a discount, Motatos banks on the brand recognition of its household name products to ensure trust with its users, and its careful price tracking and daily offerings serve to make its prices irresistible.
Since its founding in 2014, the company has recirculated over 60,000 tonnes of food and consumer products and raised over $142.2M in funding. And as consumers become more and more conscious of the environmental impact of their daily lives, Motatos is only going to see more growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Leadership
Karl Andersson
(Co-Founder & Partner)Previously Founded Getonboard and served as the Managing Director at Timefish and Generate Sweden.
Salary benchmarks
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