Acquisition Associate, The Farmer's Dog
Influencer Partnerships
$69-75k
+ Equity packages
Human-grade dog food delivery
Be an early applicant
Human-grade dog food delivery
501-1000 employees
Be an early applicant
$69-75k
+ Equity packages
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- You have 1-2 years of experience in managing influencer relationships and a proven ability to build genuine relationships with creators
- You’re customer-centric – you consider both short and long-term implications of every decision
- You’re excited by the challenge of enhancing an already robust program through creative testing and optimizations
- You work well independently and can navigate ambiguous situations while also being an over-communicator
- You are comfortable debating and you don’t take feedback personally
- You're current on social media trends, especially on platforms like Instagram, Youtube, and TikTok
- You excel in problem-solving and can prioritize tasks effectively
- You're data-guided, love diving into analytics, and use insights to inform your decisions (experience with Excel is a plus). You believe in data flexibility
- You're a team player with excellent communication skills
- You're direct yet empathetic in your interactions
- You react quickly to information and have a strong intuition that plays into your decision-making
- You're a proactive self-starter, always looking for opportunities and solutions
What the job involves
- The Acquisition Associate, Influencer Partnerships will support and own components of TFD's influencer marketing program.
- Reporting to the Senior Acquisition Manager, Partnerships, this role will focus on growing influencer partnerships to increase brand recognition, trust, authority, and ultimately, customer acquisition while reinforcing TFD's industry leadership by aligning with partners who authentically share our values and mission.
- The ideal candidate for this role should have strong relationship-building skills and understand the importance of long-term, meaningful connections with partners and their audiences. You should have solid communication abilities, be comfortable with cross-functional collaboration, and demonstrate a high level of organization.
- This person will also have a strong intuition for managing risk, be naturally analytical, and can leverage data to triangulate and understand customer and prospective customer behavior and improve their experiences. The Acquisition Associate, Influencer Partnerships will report directly to the Senior Acquisition Manager, Partnerships
- Lead the development and ongoing management of partnerships, from initial outreach to ongoing engagement, ensuring an exceptional experience with our brand from end to end
- Work with various internal teams to align all partnerships with our brand values, messaging, and mission
- Utilize your analytical skills to dive into performance metrics regularly, using insights to suggest improvements and optimizations, and use these insights to add to conversations outside of just influencer initiatives
- Assist in managing budgets to ensure alignment with broader business goals
- Drive tangible results and execute plans through strategic partnership management with the ability to provide clear explanations for any deviations and offer actionable recommendations if goals are not met
- Prioritize the mission and organizational objectives above all else, ensuring that partnership initiatives are aligned with overarching goals and values
- Help develop and implement influencer marketing strategies for new products
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company HQ
South Village, New York, NY
Leadership
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
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