Acquisition Lifecycle Marketing Manager, Dropbox
$115.9-176.5k
+ Corporate bonus program & RSUs
More information about location
Smart workspace company
Open for applications
Smart workspace company
1001+ employees
Open for applications
$115.9-176.5k
+ Corporate bonus program & RSUs
More information about location
1001+ employees
Company mission
Dropbox's mission is to design a more enlightened way of working.
Role
Who you are
- You understand the marketing & sales process and associated tech stacks, are obsessed with testing & reporting, and have the strategic & creative chops to deliver on key objectives while keeping the customer experience front and center
- You’re passionate about Marketing and are looking to expand and grow your lifecycle marketing career
- You are also excited to work globally and closely with cross-functional partners, including Sales, Product Marketing, Digital Marketing leads, and more
- Minimum of 8+ years of experience in Marketing, with at least 5+ years focused on demand generation, customer acquisition lifecycle management (LCM), and/or integrated marketing roles
- Established track record of bringing customer data, segments, channel, creative, content, and offers together to drive needed business outcomes via nurture strategies
- Expert in end-to-end campaign development, execution, and measurement, specifically working with Marketing operations in the set up, execution and optimization of nurture programs
- Fluent in interpreting data, creating alignment around actionable insights and translating it into applicable changes
- Strong interpersonal skills to build collaborative relationships and create alignment with team members and cross-functional teams
- Experience in reaching business audiences, with a preference towards the SMB and Mid-Market segments
- Experience and understanding of Salesforce (SFDC) and Marketo
Desirable
- Bridging demand generation activities and self serve programs
- Digital marketing of a freemium B2B SaaS product
What the job involves
- Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights
- We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow
- We partner with teams across the company, including Product, Sales, and Engineering
- We are looking for an acquisition lifecycle marketer to level up our customer acquisition efforts
- As an acquisition lifecycle marketer, you will develop, execute, and optimize comprehensive nurture marketing strategies to better engage Dropbox prospects with the ultimate goal of improving funnel conversion rates and revenue
- Craft and optimize multi-channel demand generation and prospect nurture campaigns across product lines and geographies to generate high-quality leads
- Implement lead generation programs to drive marketing-sourced pipeline for Sales
- Utilize both inbound and outbound marketing tactics to capture and nurture leads
- Collaborate with marketing operations and sales team to understand lead quality and make data-driven adjustments to improve conversion rates
- Collaborate with data science, content, design, and digital marketing teams
- Partner with Product Marketing to prioritize target audiences & segments and tailor campaigns to effectively reach and engage them
- Inform the optimal lead scoring and routing approach to optimize quality of leads
Our take
Dropbox started by helping people bring together their files in one central place. The contents of these folders are synchronised to Dropbox's servers along with other computers and devices where the user has installed Dropbox, keeping the same files up-to-date across all devices.
Nowadays, there are lots of competing companies in cloud storage, and some with better distribution (e.g. Google and Apple). This explains why Dropbox is making a big push to reinvent itself after a fairly disappointing run since its IPO in 2018. The new Dropbox turns folders into "Spaces", which are collaboration hubs for teams, complete with comment streams, artificial intelligence tools and integrations into services such as Slack.
The company continues to build out its offerings through acquisitions, such as that of Formswift, bolstering its end-to-end agreement workflow capabilities. Indeed, It's very clear that Dropbox is trying to make a big move from being just a storage company. This seems to be a necessary move given the competitive nature of the industry it is operating within.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jan 2014
$350m
SERIES C
Oct 2011
$250m
SERIES B
Total funding: $607.3m
Company benefits
- Medical, dental, and vision coverage
- We offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums
- Keep sharing and collaborating with friends and family even when you’re not at work with free Dropbox space for your whole crew
- Take the vacation you’ve always dreamed of with up to four consecutive weeks of paid time off
- Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays
- Each Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their hearts
- We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home
- No two Dropboxers are the same, and their benefits shouldn’t be either. Our Perks allowance empowers employees to customize their benefits in line with what really matters to them
- Start building a successful 401K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar year
Company values
- Be Worthy of Trust - Millions of teams trust us with their most important information. But this trust can vanish in an instant. That’s why integrity is the foundation of our culture. We do the right thing, even when nobody’s looking. And we’re honest—even when it’s uncomfortable
- They win, We win - Our customers come first. So we put in the work to deeply understand them. We ask, “Who’s the customer?” and “What do they really need?” When they succeed, our business (and everything else) falls into place
- Keep it Simple - Simple things work better—and make more sense. So we build products that do a few things really well. And we don’t overcomplicate life at Dropbox, whether it’s a plan or a process. Getting to simple isn’t always easy, but it’s worth the effort
- Own it - We take responsibility for our work, from start to finish. When we get stuck, we unblock ourselves. When something goes wrong, we don’t ask, “What did they screw up?” but “What could I do better?” We learn from our mistakes and keep going—until we have real impact
- Make work Human - Our mission is to design a more enlightened way of working, for Dropboxers and the world. So we make products that prioritize our needs as humans. And we build a compassionate culture where you can do your best work—no matter who you are or where you’re from
Company HQ
Mission Bay, San Francisco, CA
Articles
Leadership
Arash Ferdowsi
(CTO)Studied Computer Science at MIT before founding Dropbox straight out of university
Drew Houston
(CEO)Studied Computer Science at MIT before founding Dropbox straight out of university
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